ChoiceLocal is hiring : Director of Paid Advertising in Westlake

Overview

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Who We Are : ChoiceLocal is the top-performing franchise marketing agency founded in 2014 to help franchisees and franchisors reap the benefits of a full suite of digital marketing services without paying exorbitant costs typically associated with Fortune 500 level marketing strategy, results and customer service. We offer proven strategies for franchise growth and we back it all up with The ChoiceLocal Guarantee. We believe in giving back to the community with our mission to Help Others and empowering our teammates to grow personally and professionally. We live by our Core Values and are very proud of the culture we have cultivated over the past 6 years. We have been able to create a family amongst our team, living our Core Values which include, Integrity in all Things, Amazing Customer Service, Everyone A Leader, Candor with Goodwill, Family, and Giving.

Summary : As The Director of Paid Advertising, you are responsible for driving the success of our clients / partners and supporting the entire ChoiceLocal team. The Director of Paid Advertising is responsible for managing and developing strategies across various channels and products, including but not limited to Google Ads, Microsoft Ads, Facebook, Programmatic, and Local Service Ads. The Director of Paid Advertising oversees the Paid Advertising team and serves as a subject matter expert in paid advertising marketing strategies. This role is both practitioner and strategist, continuously seeking innovation, challenging best practices, and identifying untapped opportunities. The Director of Paid Advertising must embody our core values, inspire excellence, and constantly seek opportunities to enhance our clients / partners' social media strategies. The Director of Paid Advertising must have the ability to autonomously manage assigned teammates, strategy, and execution of paid advertising campaigns for all team assigned brands. As a key contributor to our organization, the Director of Paid Advertising dedication to growth, teamwork, and amazing customer service is vital to our continued success.

Mandatory Job Responsibilities :

Ensure Client / Partner Success

• Develop paid advertising strategies that align with overall marketing and business objectives for ChoiceLocal and its clients / partners.
• Manage and develop strategies for all channels and products, including but not limited to Google Ads, Microsoft Ads, Facebook, Programmatic, and Local Service Ads.
• Actively participate in brand quarterly game planning meetings and execution for assigned brands and assisting in the Specialist / Strategist / Manager meetings as needed.
• Serve in a support capacity for Paid Advertising Specialists, Strategists, Managers, Account Executives, and Account Directors on the same brand team.
• Establish and maintain relationships with key vendor and industry client / partners.
• Regularly assist with client / partner calls with meetings led by the Account Executive and / or the Account Director.
• Effectively communicate and educate complex paid advertising marketing strategies to team members and clients / partners.
• Design tests and identify new opportunities to reduce wasted cost and increase conversions for our clients / partners.
• Orchestrate the entire social media approach, everything from ads to tracking, engagement, to spot-checking copy and execution.
• Responsible for budgeting, planning, and executing larger and more complex paid advertising campaigns.
• Actively participate in the sales process and planning for new franchise brands / clients / partners.
• Set the standard of excellence and work with the VP & Head of Digital Capabilities to define Best Practices for the Partner Success teams they support.
• Troubleshoot and solve complex issues related to performance, related technology, and client / partner and teammate communication.
• Serve as the main point of escalation for the team you support and for client / partner issues for assigned brands and navigate these situations autonomously.
• Leverage various tools to carry out analysis and to maximize efficiency and effectiveness of paid advertising accounts.
• Understand the clients / partner’s industry, audience and goals and stay on top of industry changes, trends, and best practices.
• Play an active role in retaining clients / partners and aiding in client / partner satisfaction through proactive communication, collaboration, problem-solving and issue resolution.
• Responsible for the Paid Advertising team P&L.

Obligation to the ChoiceLocal Team :

Requirements :

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