Director, Shopper Marketing

Director of Shopper Program Marketing

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

The Director of Shopper Program Marketing acts as the expert in executing across all Curaleaf retail channels. They are adept at delivering brand goals in both wholesale and company-owned retail outlets. This role requires strong knowledge of shopper insights and how to leverage them to the benefit of a brand or portfolio. Fluency in brand marketing, sales and the ability to communicate between these two departments is key. Proactive project management and close guidance of the Shopper Marketing team are critical.

What You'll Do :

• Development and Execution of Channel Marketing Strategies

Design and implement national and regional marketing plans aligned with brand and sales objectives.

Lead the development of in-store promotions, merchandising solutions, and point-of-sale materials.

Work with sales, marketing, to ensure brand goals and sales goals are both achieved in each channel.

Monitor and analyze trade marketing performance metrics (e.g., sell-through, ROI, promotional lift).

Build and manage annual activation calendars for retail and wholesale channels.

Collaborate with product and brand teams to develop go-to-market strategies for new product introductions.

Include and execute training across all commercial touchpoints for Curaleaf.

Build, coach, and inspire a high-performing team with clear standards, objectives, and development plans.

What You'll Bring :

Even Better If :

Curaleaf Pay Transparency

$140,000 - $150,000 USD

What We Offer :

Benefits vary by state, role type, and eligibility.

Our Vision : To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values :

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.

Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.