Client Services Account Manager
Lowe's is able to offer remote employment of this position in the following states : AL, AR, AZ, CA, CT, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.
The Client Services Account Manager will serve as a strategic partner to our Sales Managers to help translate customer advertising objectives into data-driven and effective advertising packages. The Client Services Account Manager will work cross-functionally to support both pre-sale media plan building and proposals and post-sale campaign management and reporting for clients, ensuring holistic success of our clients' digital advertising programs.
This individual will have a passion for marketing and advertising sales, particularly pre-sales campaign strategies, and will be closely aligned with other sales team members and cross-functional groups. This position requires strong communication skills and strong attention to detail, in a fast-paced sales environment. A core function of this role is to be a strategic and trusted partner to advertisers, identifying challenges, prescribing solutions, and consulting on implementation. Your primary objective is to drive advertiser interest and engagement with the Lowe's One Roof Media ecosystem.
Key Responsibilities :
- Cultivate account relationship sales growth by supporting the sales process for new client campaigns and providing robust mid-and-post-campaign insights, analysis, and recommendations
- Work with sales team on RFPs to customize proposals that have creative ideas and compelling inventory solutions that best meet and exceed client expectations and proposal objectives at the account & campaign level
- Collaborate with ad sales managers on new business sales presentations and QBRs, thoughtful & creative media plans, and custom ideation, including leading the charge on upsells
- Partner with the Ad Operations teams to ensure that campaigns are executing and meeting the performance requirements for each campaign across all buying platforms
- Leverage internal data including audience metrics and user profiles to recommend sophisticated digital strategies for each client
- Serve as the lead day-to-day point-of-contact for advertiser / ad agency relationships pre-sale efforts, inclusive of, but not limited to, understanding client's marketing objectives, preparing the RFP response, inventory checks, driving strategy, collecting collateral (research & marketing)
- Work alongside sales managers and the marketing team to collaborate on the creation of client facing materials, including presentations & RFP decks that can be delivered as complete solutions achieving all client needs and ensuring that the collateral tells the appropriate story to clients
- Partner with all cross-functional pod members, especially Sales Managers, Ad Operations and Marketing, to ensure that the proposed campaign elements are being accurately executed
- Monitor client and partner performance to implement strategies to ensure achievement of internal and client KPIs, including providing campaign performance reporting and analysis, optimizing and guiding team to meet performance KPIs
Required Qualifications :
Bachelors Degree in Economics, Marketing, Advertising, Statistics, Engineering or Business3 years of experience in digital media, client services, or sales support at an ad tech or media company, programmatic execution experience preferred, with more than a full year of client-facing experienceFamiliar with commercial digital ad serving tools for video and displayStrong knowledge of programmatic advertising, preferably paired with hands-on DSP experience (DV360, TTD, Verizon, Amobee, etc.) and / or experience working with common digital platforms for performance (Facebook Ads Manager, Google Adwords, Google Analytics, etc.)Experience using reporting intelligence tools such as Salesforce, Excel, Tableau, Domo, Looker, etcMust have strong analytical skills and be comfortable analyzing dataDemonstrated ability to thrive in a fast-paced environment while managing multiple projects and tight deadlinesExcellent organizational, relationship-building, and communication (written and verbal) skillsWell-versed in the Microsoft Office suite specifically, Excel and PowerPointAbout Lowe's
Lowe's Companies, Inc. (NYSE : LOW) is a FORTUNE 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.