Media Manager (Framingham)

Our retail client is looking for a Sr. Media Manager with 8+ years experience in media and an emphasis on digital channel (paid social, Digital Video, email, search).

Understands brand strategy and platform and effectively partners with brand marketing and IAT to develop media strategies and partnerships that align with and amplify the brand platform

Serves as key day-to-day liaison with paid media agency

Sharing / Collaboration with Domestic and Global partners on plans & learnings

Build Media and Digital Expertise

Manages investment and channel strategy for multiple media touchpoints including but not limited to : video, audio, social media, mobile, online video, search, display

Leads development holistic media strategy inclusive of : channel and partner level plan, audience strategy, measurement plan

Keeps abreast of the evolving media landscape & technology tools. Provides recommendations on required solutions.

Meets with existing and prospective media vendors to evaluate future media opportunities

Oversees holistic budget to be executed by team

Responsible for sharing integrated media plans to key stakeholders

Manages upfront investment, paid ipartnerships, and key vendor relationships

Oversees holistic digital strategy driving in-store sales

Oversees grand openings, local, and multi-cultural plans

Partners with consumer insights and agency partners to execute cross-channel measurement studies

Represent paid media strategy for annual and ad hoc planning processes

Continuously monitors campaign & provides optimizations

Leads quarterly look-backs & establishes best practices

Requirements :

Bachelors Degree or similar marketing experience

A minimum of 7+years of experience in media

Experience across media channels, with a strong emphasis on digital channels (paid social, Digital Video, email, search).

Strong experience optimizing media channels and establishing testing approaches and analytics experience

Effective verbal and written communication on all levels and both internally and externally

Experience working with outside agencies and vendors

Proven experience participating in cross-functional teams and influencing great outcomes across a matrix organization with evolving requirements

Superior project management skills with an ability to interact with and motivate others to succeed on several fronts simultaneously

Excellent working knowledge of Excel and PowerPoint

Strong analytical experience and proven critical thinking

Knowledge of retail business a plus