Marketing Specialist

Marketing Specialist

Proterra offers a dynamic and supportive workplace where our employees can thrive personally and professionally. With cutting-edge facilities and groundbreaking projects, Proterra offers unique opportunities to grow, collaborate, and lead transformative change in the electrification of heavy-duty transportation and equipment.

Our commitment to innovation extends beyond our battery solutions to our people, where we create an environment where everyone feels valued, supported, and empowered to drive change for the earth. Here at Proterra we strive to foster a culture of inclusivity, valuing diverse perspectives and encouraging bold ideas, allowing our employees to bring their full selves to work. Our employees benefit from competitive total rewards packages, and opportunities to develop professionally.

Position Overview :

Proterra is seeking an experienced Marketing Specialist to join our marketing team and help amplify our position as America's leading commercial battery technology company. This role will execute digital marketing strategies, support trade show activities, support internal communications, and work closely with our Senior Marketing Manager to drive industry engagement and thought leadership.

About the Role You will :

• Digital Marketing : Develop content strategy and calendar, execute daily social media strategy, manage email marketing campaigns, optimize website content, create visual content using Canva, manage Google Ads and LinkedIn advertising campaigns, support executive thought leadership across digital channels, and coordinate paid media optimization
• Trade Show & Events : Coordinate trade show logistics, support on-site marketing activities, identify industry conferences and speaking opportunities, and execute lead capture and follow-up processes
• Internal Communications : Design and distribute internal communications, support company-wide meetings with presentation materials, coordinate employee engagement initiatives, and manage internal templates and resources
• External Communications : Support external thought leadership production and promotion including webinars, podcast series and other videos as well as assist with creative collateral and presentation development
• Analytics & Optimization : Monitor marketing performance metrics, conduct competitor analysis, research industry trends, work with business development on lead qualification and nurturing workflows, track campaign performance and pipeline progression, conduct A / B testing and conversion optimization, and provide recommendations for program improvements
• Administrative & Project Management : Track marketing projects and timelines, manage purchase orders and vendor coordination, and provide general administrative support for marketing operations

Your Experience Includes :

Preferred Qualifications :

Location : Greer, SC

Travel : 0-20%

Applicants must be authorized to work for any employer in the U.S. There is no immigration sponsorship available for this role.

Proterra is an Equal Employment Opportunity Employer, providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, veteran status, pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation or any other characteristic protected by applicable federal, state, or local law or ordinance. Proterra participates in the Electronic Employment Verification Program (E-Verify).