Marketing Specialist

Description : Position?Summary

The Marketing?Specialist plays a key role in driving demand generation and enhancing brand visibility across our B2B portfolio, which includes forklifts, rentals, service, parts, racking, automation, and operator training. This position is responsible for managing lead generation processes, interpreting data to inform strategic decisions, and contributing to the development of a scalable marketing infrastructure.

Ideal candidates are proactive, result-driven professionals with a strong desire to grow into leadership roles and the initiative to build and optimize marketing programs from the ground up.

Essential Duties;

• Draft, refine, and enforce standard operating procedures (SOPs) for lead capture, qualification, routing, and SOP adherence, train sales and service representatives on workflow changes.
• Design and administer real-time dashboards (CRM, BI tools, Excel / Power BI / Looker, etc.) to track and funnel lead metrics, campaign ROI, and customer-lifecycle values.
• Proactively follow up on aged or stalled leads with account reps or directly with customers, draft nurture sequences (newsletter / email, SMS, LinkedIn / social media pages, etc.) to re-engage prospects.
• Coordinate digital ads, trade-show collateral, webinars, and content pieces (case studies, white papers) aligned to forklift and warehouse personas.
• Research program / system improvements, propose annual budget items, and build a 3-year roadmap for the marketing function.

Requirements : Qualifications

Desired / Stretch Skills

TRI

PIce359603c152-31181-38677469