Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Position Overview
Join a leading entertainment brand at the forefront of rapidly evolving landscapes spanning Linear TV, Cable, Streaming, Sports, and Award Shows. In this dynamic role, you\'ll drive omni-channel strategies that keep client culture relevant and impactful across diverse audiences, while analyzing multi-platform viewership and streaming subscription growth. Working with the brand\'s full portfolio, you\'ll collaborate in a fast-paced environment that values data-driven insights, testing, and innovation. Ideal candidates bring a passion for TV and pop culture, a collaborative, resourceful mindset, strong analytical skills, and are ready to dive in and support wherever needed. Unique to this account, the team will gain valuable client exposure and play a critical role in building trusted relationships.
The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema. The Director, Video Partnerships is the senior client team specialist role at Mediabrands, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high-level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Client Advice, Strategy, Communications Design and Analytics to create Partner recommendations that deliver on client strategic goals and business objectives.
Responsibilities
Direct communication with clients for marketplace intelligence, negotiation and partnership needs and take ultimate accountability for the team\'s day-to-day responsibilities
Maintain, develop and grow relationships with appropriate client level contacts
Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI\'s
Oversee partnership plan development, recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
Bring forward new ideas and opportunities to move your client\'s business forward
Oversee the development of go-to-market strategy, recommendations and POVs
Manage the execution of all media negotiations for National TV linear and alternative video including cinema and place-based channels
Partner selection recommendation and justification designed to deliver on client KPI\'s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
Support and facilitate all Initiative and IPGMB new business, revenue and industry initiatives, including agency negotiations
Required Skills and Experience
National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
Solid understanding of media data sources in terms of what is measured, the method, and information reported
Fluent in mathematical concepts with an ability to translate data into well-articulated ideas; superior analytical abilities and quantitative skills
Solid understanding of research tools
Knowledge of buying, planning, client presentation and reporting
Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
Mediabrands does not require candidates to have a college degree
Desired Skills and Experience
8+ years of buying network, cable and syndication with Mediabrands or another media company or experience within the Media Industry - 4+ years successful management of staff
Demonstrated critical thinking and problem-solving abilities
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee\'s / applicant\'s skill set, level of experience, and qualifications.
Salary Range $130,000 – $150,000 USD
Employment Transparency It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States : In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE : IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world\'s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
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In Summary : The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema . Ideal candidates bring a passion for TV and pop culture, a collaborative, resourceful mindset, strong analytical skills, and are ready to dive in and support wherever needed .
En Español : Business Overview IPG Mediabrands es la división de soluciones de medios y marketing del Grupo Interpublic (NYSE : IPG). IPG mediabrands gestiona más de 47 mil millones de dólares en inversiones de marketing a nivel mundial en nombre de sus clientes a través de sus redes de agencias de servicio completo UM, Iniciativa y Mediahub y mediante sus galardonadas unidades comerciales especializadas Healix, Kinesso, MAGNA, Mediabrends Content Studio, Orion Holdings, Rapport y el IPg Media Lab. Los candidatos ideales aportan una pasión por la televisión y la cultura pop, una mentalidad colaborativa e ingeniosa, fuertes habilidades analíticas, y están listos para sumergirse y apoyar donde sea necesario. Único a esta cuenta, el equipo obtendrá valiosa exposición al cliente y desempeñará un papel crítico en la construcción de relaciones de confianza. El Director, Video Partnerships supervisa la estrategia de asociaciones, va al enfoque del mercado y equipo para todas las ofertas lineales de TV nacional así como video alternativo incluido el cine. Responsabilidades Comunicación directa con los clientes para la inteligencia del mercado, las necesidades de negociación y asociación Proveer nuevas ideas y oportunidades para avanzar en el negocio de su cliente Supervivir el desarrollo de estrategias de entrada al mercado, recomendaciones y POVs Manejar la ejecución de todas las negociaciones mediáticas a nivel de cliente Colaboración con equipos de Estrategia, Análisis y Asesoramiento Cliente para garantizar la alineación y entrega frente al cliente KPI supervisar el diseño, recomendación e implementación del plan de colaboración, incorporando racionalización y investigación necesarias y apropiadas para la compra de datos por parte de los clientes Proponer nuevas ideas o oportunidades para impulsar el día a día del negocio de tu cliente Superen el desarrollos de una estrategia de ingreso al mercado , recomendamientos y P.O.v. Brillamos a través de un conjunto de valores y comportamientos compartidos. Nos enorgullecemos de nuestra responsabilidad hacia nuestros clientes, comunidades y unos con otros. Aceptamos las diferencias y reconocemos el valor único que cada uno trae a nuestra comunidad. Le animamos a aplicar, ya que son bienvenidos los antecedentes únicos, perspectivas y experiencias vividas. Lo vemos en IPG Mediabrands. Salario y Beneficios Ofrecemos un paquete de recompensas totales que incluye cobertura médica y dental, planes 401k, gastos flexibles, seguro de vida, discapacidad, programa de descuento para empleados, Programa de compra de acciones de empleados y beneficios familiares pagados para apoyarle a usted y su familia. Para darle la capacidad de satisfacer mejor sus necesidades personales, y en apoyo de su bienestar físico y emocional, recibirá días salariales discrecionales y una variedad discreta de condiciones de valoración por parte de la compañía y Weeks de Bienestar. También ofrecemos un premio anual al empleado, incluyendo un incentivo para ejercitar competencias dentro del rango salarial actual de esta empresa (donde se aplican otras calificaciones o condiciones de empleo), así como un incentivos a los empleados correspondientes, cuyo nivel de empleaje está establecido bajo este rango, etc., y también considerará un incentivación para la posición competitiva y / dependiente establecida en el mercado laboral. Rango de salario $130,000 $150,000 USD Transparencia del empleo Es la política de Mediabrands, división del grupo Interpublic, para proporcionar oportunidades laborales iguales a todos los empleados y solicitantes de empleo sin importar raza, color, etnia, sexo, edad, religión, credo, origen nacional, orientación sexual, identidad de género, estado civil, ciudadanía, información genética, estatus veterano, discapacidad o cualquier otra base prohibida por la ley federal, estatal o local aplicable. Tenga en cuenta que esta descripción de trabajo no está diseñada para cubrir ni contener una lista completa de las actividades, deberes o responsabilidades requeridas del empleado para este trabajo. Las funciones, trabajos y actividades pueden cambiar en cualquier momento con o sin previo aviso. El empleador proporcionará alojamientos razonables de conformidad con el Acta sobre Discapacidades Americanas de 1990. IPG Mediabrands es la división de medios y soluciones de marketing del Grupo Interpublic (NYSE : IPG). IPG mediabrands gestiona más de $ 47 mil millones en inversiones de marketing a nivel mundial en nombre de sus clientes en sus redes de agencias de servicio completo UM, Initiative y Mediahub y a través de sus galardonadas unidades comerciales especializadas Healix, Kinesso, MAGNA, Mediabronds Content Studio, Orion Holdings, Rapport y el IPg Media Lab.
Director Media • New York, NY, United States