Marketing Manager

Position OverviewThe Communications Manager supports the planning and execution of marketing initiatives for Jayhawk Extended Learning and the Kansas Fire & Rescue Training Institute within Jayhawk Global. This role is instrumental in managing project timelines, coordinating cross-functional efforts, and ensuring that all marketing activities align with established goals and brand standards.

As a key contributor to the revenue generation of self-sustaining programs, the Communications Manager plays a vital role in achieving target enrollments and revenue objectives. Effective marketing is essential to the success of these units, and this position ensures that promotional efforts are timely, cohesive, and impactful.

The Communications Manager will work collaboratively with the Senior Publication Manager, Digital Media Coordinator, program staff, and KU Marketing to ensure consistent branding and the successful implementation of marketing strategies.

Job Description 40% Marketing Strategy & Coordination

• Develop and implement targeted marketing plans for non-credit programs, with a focus on increasing visibility and enrollment.
• Coordinate digital advertising campaigns across platforms such as email, Google Ads, and social media.
• Maintain a marketing calendar and prioritize requests across multiple programs.
• Manage all marketing projects, ensuring tasks are completed on schedule, milestones are met, and deliverables align with goals and branding guidelines.
• Collaborate with program leads and university partners to align marketing initiatives with program goals.
• Translate marketing data insights into actionable strategies.
• Support ongoing improvements in user experience, funnels, and outreach tactics.
• Conduct market and audience research to inform messaging, channel selection, and segmentation strategies.
• Provide information for and input on specific marketing campaigns and ongoing marketing efforts.
• Facilitate reviews of marketing materials with appropriate individuals.
• Serve as the liaison between Jayhawk Global and the KU Marketing team.

20% Content Development

20% Analytics & Reporting

15% Digital & Web Management

5% Miscellaneous

Position RequirementsThis position requires regular onsite presence in Lawrence, KSRequired Qualifications

Preferred Qualifications

Additional Candidate InstructionsIn addition to the online application, the following documents are required to be considered for this position :

Only complete applications will be considered.

Application review begins 11 / 17 / 2025. and will continue until a qualified pool of applicants are identified.

Contact Information to ApplicantsNaomi James

naomi.james@ku.edu

785-864-3145Advertised Salary Range70,000Application Review BeginsMonday November 17, 2025Anticipated Start DateSunday January 4, 2026 Apply to Job