Media Activation Manager

Media Activation Manager

Build a Career That Matters with One of the World's Most Respected Employers!

This position is based in Greenville, SC, the North American Headquarters of Michelin North America, Inc.

THE OPPORTUNITY

We are seeking a dedicated and motivated Media Activation Manager to join our team. The ideal candidate will be responsible for strategic campaign planning and activation, execute multi-channel digital campaigns that drive incremental sales and deliver strong ROI. Lead the deployment of paid media initiatives while providing digital activation expertise to achieve impactful marketing outcomes for the MICHELIN, BFGoodrich, and Uniroyal brands across North America.

WHAT YOU WILL DO :

Campaign Management : Provide end-to-end campaign execution and optimization of paid search, paid social and programmatic support of retailer media initiatives.

• Manage the setup, activation, and optimization of biddable campaigns for Michelin North America, including paid search, programmatic and paid social oversight - ensuring accurate spend pacing, ongoing performance optimization, and strategic recommendations to drive performance.
• Oversee day-to-day activities across all channels to meet and exceed campaign goals, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, and business review.
• Manage campaign budgets and pacing in Google Ads, Meta, and The Trade Desk for each initiative.
• Identify trends and insights across paid media campaigns to uncover growth opportunities and areas for improvement, translating findings into actionable strategies.
• Create and present performance reports with analysis of paid media campaigns, offering clear, data-driven recommendations for continual improvement.
• Optimize campaigns according to assigned digital performance KPIs, including CPL, ROAS, incremental lift, CVR, etc.
• Proactively explore and test new campaign types, tactics, and strategies to continually optimize campaigns.
• Knowledge and experience in third-party ad servers and DSPs, such as CM360, Meta, DV360, The Trade Desk, and Google Ads.

Ad Operations : Lead media activation and platform strategy by managing campaign taxonomy, creative setup, tracking resolution, and performance optimization to meet digital marketing goals and KPIs.

Analytics & Measurement : Keep abreast of campaign performance and provide recommendations to improve on an ongoing basis.

Business Perspective & Digital Engagement : Provide subject matter expertise within the programmatic space to help elevate our digital activation approach in the North American region.

WHAT WILL YOU BRING

This opportunity is at our North American Corporate Headquarters in Greenville, SC. Our 1400 employees take pride in supporting the diverse US and Canadian workforce and thinking globally while also acting locally to uplift and enhance our local upstate communities. Greenville is situated just about halfway between Charlotte, North Carolina and Atlanta, Georgia. Greenville's friendly, thriving downtown and surrounding areas are full of year-round activities for all ages. From one-of-a-kind shops, boutiques and art galleries to museums, tours and many outdoor activities, Greenville is a fabulous place to visit and live. Our campus features a cafeteria, credit union, trademark store and health center. We are driven to be the employer of choice for people looking for a career with respect and purpose. Come join our team!

#LI-HIRINGMICHELIN

Ready to Shape the Future of Innovation?

Michelin is building a world-leading manufacturer of life-changing composites and experiences. Pioneering engineered materials for more than 130 years, Michelin is uniquely positioned to make decisive contributions to human progress and a more sustainable world. Drawing on its deep know-how in polymer composite materials, Michelin is constantly innovating to manufacture high-quality tires and components for critical applications in demanding fields as varied as mobility, construction, aeronautics, low-carbon energies and healthcare.

The care placed in its products and deep customer knowledge inspire Michelin to offer the finest experiences. This spans from providing data- and AI-based connected solutions for professional fleets to recommending outstanding restaurants and hotels curated by the MICHELIN Guide.

Why Michelin?

Michelin provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or other non-merit-based factors. Consistent with these obligations, Michelin also provides reasonable accommodations to employees and applicants with disabilities and for sincerely held religious beliefs. If you need accommodation for any part of the employment process because of a disability, please contact us at accommodations@michelin.com .

This position is not available for immigration sponsorship.

We build the future with people like you. Begin your career with Michelin today!