CRM / Email Marketing Manager

Job Description

Job Description

About the Job :

Beautynova is the Italy-based parent company and manufacturer of a portfolio of innovative and coveted Professional Hair Care brands, including milk_shake® , DEPOT® , and Medavita , and operates in North America under our subsidiary, z.one concept USA, inc.

At Beautynova, we are dedicated to delivering better days in people’s lives through high-performing hair products with care, respect and creativity. We serve professionals and consumers thanks to an open-minded, entrepreneurial, and committed team.

As part of our accelerated growth strategy in North America, we are seeking like-minded, experienced, and passionate people to join and elevate our team.

Job Title : CRM / Email Marketing Manager

Department : Marketing

Reports to : Director of Content and Communications

Job Type : FULL TIME / EXEMPT

Location : Hybrid (New Jersey-Based)

Job Summary :

The CRM / Email Marketing Manager will be responsible for planning, implementing, and analyzing email and SMS campaigns to drive customer engagement, sales, and brand awareness within the portfolio of Beautynova Americas brands, milk_shake®, DEPOT® and Medavita. They will manage subscriber databases in Klaviyo, create engaging content, and monitor campaign performance. Additionally, the role will establish a new branded customer loyalty strategy and will continually engage with and learn from customers through use of survey communications and social media comment moderation.

Responsibilities :

This role will be instrumental in managing Beautynova brands’ pro and consumer CRM channels through email, SMS, comment moderation and a newly launched customer loyalty program. The goal of the CRM / Email Marketing Manager will be to implement and optimize CRM systems to improve customer relationships, enhance team productivity, and drive business growth by leveraging data.

• Develop and implement comprehensive email marketing strategies to enhance engagement and drive sales, using Klaviyo to manage email campaigns and automate marketing communications.
• Oversee the creation of email content, including design, copywriting, and A / B testing to ensure high open and click-through rates.
• Develop and execute aligned SMS strategies.
• Integrate email / sms marketing with broader marketing campaigns, ensuring a cohesive communication strategy across all channels.
• Manage and optimize CRM processes to improve customer data analysis and segmentation, facilitating targeted and personalized marketing efforts.
• Monitor and report on the performance of email marketing campaigns and CRM initiatives, using analytics to drive improvements and innovation in our approach.
• Establish and grow customer loyalty programs to improve overall retention.
• Monitor and respond to customer feedback via surveys and social media platforms.
• Stay updated with the latest trends in email marketing and CRM technologies, applying best practices to continuously enhance our strategies and systems.
• Any other assignments, projects, duties or tasks as assigned by management.

Required Skills / Abilities :

Physical Requirements and Working Conditions :

What We Offer :

On our quest to add stellar talent to our already amazing team, Beautynova and z.one concept USA, inc. offer a competitive package of culture, compensation, and care.

We are an inclusive and equal opportunity employer.

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