Marketing Executive Job at Rylem Staffing in Fife

MediabistroFife, WA, United States

20 hours ago

Job type

Full-time

Job description

Marketing Executive

Position Summary

We’re seeking a hands-on Marketing Executive who thrives at the intersection of data, creativity, and technology. This person understands how to convert marketing dollars into profitable revenue, build powerful brands, and lead a lean, tech-enabled marketing organization.

You’ll be responsible for overseeing all aspects of our marketing operations, with a heavy focus on digital performance marketing, analytics, AI integration, and campaign execution.

Key Responsibilities

Digital Marketing Strategy & Execution

Own and manage all digital channels : Google Ads (PPC), SEO, Local Service Ads (LSA), Analytics, Search Console, and retargeting.
Develop and execute data-driven campaigns that drive qualified leads and measurable conversions.
Oversee and optimize social media ad campaigns and organic content across platforms (Meta, YouTube, LinkedIn, etc.).
Manage and deploy email and text marketing campaigns using Zoho Campaigns, Mailchimp, or similar bulk messaging platforms.
Drive CRM marketing automation using Zoho CRM and related tools for remarketing, referral programs, and customer engagement.

Agency & Vendor Management

Vet, manage, and evaluate current and future marketing agency partners to ensure performance, transparency, and ROI alignment.

Set clear KPIs and deliverables for all external partners, including PPC, SEO, content, and creative vendors.

Conduct regular performance reviews to ensure maximum value and accountability from each relationship.

Optimize the marketing ecosystem by determining when to scale, renegotiate, or bring functions in-house for greater efficiency.

AI & Innovation

Act as an early adopter of AI marketing solutions — leveraging AI tools for content creation, predictive analytics, lead scoring, and workflow automation.

Continuously evaluate and integrate emerging technologies to improve performance and efficiency.

Brand & Creative Leadership

Develop and manage brand strategy, messaging, and creative direction.

Create compelling campaigns that reinforce our leadership position and differentiate our products.

Oversee production of marketing assets (graphics, videos, storyboards) in partnership with designers and creative partners.

Analytics & Reporting

Build dashboards and reports to track KPIs across all channels : cost per lead, ROAS, conversion rates, and customer lifetime value.

Present clear insights and recommendations to leadership — tying marketing performance directly to business outcomes.

Leadership & Collaboration

Collaborate closely with sales and operations teams to align marketing efforts with revenue goals.

Manage external vendors, agencies, and creative partners to ensure brand and performance consistency.

Work cross-functionally to support product launches, promotions, and seasonal campaigns.

Qualifications

5–10+ years in digital marketing with proven success scaling campaigns and managing budgets.

Deep expertise with the Google Marketing Suite : Ads, Analytics, Tag Manager, Search Console, LSAs, and SEO tools.

Experience managing CRM-based campaigns (Zoho, HubSpot, Salesforce) and email / text platforms (Zoho Campaigns, Mailchimp, Klaviyo).

Strong understanding of social advertising platforms (Meta Ads, LinkedIn, YouTube) and organic content strategies.

Demonstrated success in brand building and creative direction.

Proficiency with reporting tools (Google Data Studio, Zoho Analytics, Looker Studio, etc.).

Early adopter mindset — comfortable leveraging AI tools for marketing automation and content generation.

Results-oriented with a track record of tying marketing activities directly to revenue.

Excellent project management skills and ability to meet deadlines in a fast-paced environment.

Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

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Marketing Marketing • Fife, WA, United States