As an SEO Analyst, your role is to make meaning out of messy data and help shape smarter SEO decisions across our ecosystem. You’ll dive into traffic trends, user signals, and keyword performance, but you won’t stop there. You’ll connect the dots between visibility, user behavior, business goals, and team efforts.
Your insights will support our strategy team, guide our writers, and empower our developers and designers. You’ll be our go-to for routine executive-level reporting, analysis of shifting search behavior, and identifying the actual impact of work done across our teams. You know that rankings are nice, but user experience, brand visibility, and business outcomes matter more.
This role sits at the intersection of marketing, product, and analytics. If you’ve ever caught yourself saying, “That number looks good, but is it real ?” you’ll fit right in.
You’ll be a traditional company employee. This is a full-time, 40-hour M–F position with company benefits. This is a remote position. Our main office is in Spokane, WA, and we have satellite offices in Austin, TX, and Salt Lake City, UT.
Wage : $85,000 / year
- 100% employer-paid medical, dental and vision for employees
- Annual review with raise option
- 22 days Paid Time Off accrued annually, and 4 holidays
After 3 years, PTO increases to 29 days. Employees transition to flexible time off after 5 years with the company—not accrued, not capped, take time off when you want
The 4 holidays are : New Year’s Day, Fourth of July, Thanksgiving, and Christmas DayUp to 6% company matching 401(k) with no vesting periodQuarterly allowanceUse to make your remote work set up more comfortable, for continuing education classes, a plant for your desk, coffee for your coworker, a massage for yourself... really, whatever
Open concept office with friendly coworkersCreative environment where you can make a differenceNo dumb benefits like free dog walking on the weekends that snobby hipster places have to make you feel cool, but mathematically won't cost the company much money because you won't use itTrail Mix Bar oh yeahResponsibilities :
Monitor and interpret core metrics that reflect shifting user behavior, search trends, and AI-driven changes in visibilityBuild and deliver ongoing SEO performance reports for executive and stakeholder teams that are clear, honest, and grounded in what mattersIdentify attribution patterns and performance indicators that highlight the actual impact of content, development, and marketing workInvestigate how people interact with LLMs and other AI tools and assess how our content impacts the information they return.Collaborate with data engineers to refine and validate tracking mechanisms and ensure clean, reliable dataHelp design experiments or A / B tests to improve user engagementSpeak comfortably and clearly about the role of AI and branded search visibility in modern SEOTell stories with data, no fluff, no overreach, just solid, actionable insightsRecognize the difference between traffic volume and actual value, and guide others toward what mattersTrack and report on brand presence across AI summaries, search features, and evolving SERP typesRequirements :
3+ years of experience in SEO, web analytics, or related digital marketing rolesFluency in tools like Google Analytics, Google Search Console, Ahrefs, and Screaming FrogUnderstands how to tie SEO performance to business outcomes and real-world resultsStrong communication skills and the ability to translate complex data into plain English insights for non-technical stakeholdersInquisitive and proactive in validating assumptions and finding the signal in the noiseExperience creating dashboards or reporting templates for leadership-level visibilityExperience working with or alongside data engineers or BI teamsComfortable analyzing branded search volume, user journey metrics, and AI visibility trendsStrong interest in user behavior around LLMs and other AI tools, with an understanding of what influences their outputsFamiliar with a variety of data tools like Tag Manager, Matomo, and BigQueryAbility to analyze data for attribution and performance insights across multiple marketing channelsSEO Analyst
Remote | Post Falls, ID | Spokane, WA | Salt Lake City, UT | Austin, TX
All work is in-house. No clients, no agency chaos. You’ll work with smart, curious people who want to understand what’s working and why. You’ll help shape how SEO performance is understood company-wide. You take pride in helping teams see the impact of their work in ways that matter. You’re skeptical of vanity metrics and excited by nuance. You genuinely enjoy figuring things out, challenging assumptions, and sharing what you learn.
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