Sr Analyst-Promo Strategy

Job Title

Sr Analyst-Promo Strategy

Location : Charlotte, NC

Overview

Join Lowe's Companies, Inc. as a Sr Analyst – Promo Strategy to develop actionable quarterly promotional plans and support promotional planning execution.

Your Impact

The Sr. Analyst of Promo Strategy will work with campaign teams to develop actionable quarterly promotional plans using the GTM calendar, promo and pricing frameworks, prior event / offer performance and competitive insights. These plans are cascaded to category and promotional planning teams for quarterly planning sessions. The role ensures top planned promotions for DIY and Pro are captured, aggregated, summarized and communicated to campaign teams and other marketing stakeholders. The analyst continuously monitors the competitive promotional landscape and recommends pivots and adjustments to the plan based on findings. The analyst creates and maintains artifacts needed for quarterly promo planning and execution including the aggregated promo calendar, weekly top promo / doorbuster item lists and the systems required to support planning and downstream execution.

What You Will Do

• Lead the development and maintenance of the artifacts needed for quarterly promotional planning and execution including top promo and doorbuster recommendations, the aggregated promo calendar, weekly top promo / doorbuster item lists and the systems required to support promotional planning and downstream execution.
• Analyze and interpret complex promotional, competitive, and category data and provide leadership with clear actionable insights that will drive plan development.
• Advise finance, campaign teams and DACI about promotional measurement plans to ensure cross-functional alignment and understanding.
• Monitor competitive landscape for top categories, offers, and key competitor's promo plans and present a weekly summary of data-driven opportunities and setbacks to leadership.
• Cascade promotional direction and strategies created by the Promo Strategy Leadership team to other relevant category / promo planning teams.
• Identify opportunities for new / different promo innovation and work with Manager to prioritize opportunities for test and learn.

Minimum Qualifications

About Lowe's

Lowe's Companies, Inc. (NYSE : LOW) is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Equal Opportunity Employer

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Compensation and Benefits

Starting rate of pay may vary based on factors including position offered, location, education, training, and / or experience. For information regarding our benefit programs and eligibility, please visit https : / / talent.lowes.com / us / en / benefits.

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