AVP, Brand Integration

Job Description :

Role Summary / Purpose :

The Brand team’s purpose is to articulate and ensure the Synchrony brand strategically aligned and integrated across all products, partner platforms, communication channels and touchpoints. As our business begins the transition of being more consumer-forward, we are reimagining how the Synchrony brand comes to life in a way that communicates its powerful presence … backing more than $180B in financial transactions each year, empowering the financial lives of 1 in 4 American adults, and the peerless service and support it provides to small and mid-sized businesses.

The Associate Vice President, Brand Integration is a service-oriented leader who appreciates that brand building work is in the details and can influence better brand outcomes through their deliverables while simultaneously improving relationships with colleagues.

Reporting to the Vice President, Brand Strategy and Integration this leader will be in a highly visible role responsible for representing the Synchrony brand identity, reimagining touch points to align them with the brand, and supporting the strategic direction of Brand to internal functions and departments (e.g. Consumer Engagement & Brand, Marketing, Internal Studio, Enterprise Product Marketing, Product, Digital Design & Engagement, Performance Marketing, Corporate Affairs, HR, etc).

Essential Responsibilities :

Review, advise, and / or create on-brand materials for a variety of projects and touch points. Support ad-hoc requests for key teams, including but not limited to high-priority and / or quick turn requests, communications, creative for internal events or leaders, etc.

Draft creative briefs and project charters for internal efforts to align leaders ahead of work stream kickoffs—setting teams up for success

Shape, manage, and execute project plans for updating communication flows, touch points, materials, and creative. Project management and the ability to follow up unprompted are essential.

Collaborate across Brand, CE teams, and other functions to brainstorm ideas, solutions, approaches to opportunities, etc. to “make the brand sing”

Be a proactive student of the Synchrony brand, the sector, the brand’s communications, and user experiences. This includes mining the work of competitors, consumer & customer insights decks, and data on hand to inform your perspective / guide your work

Support the VP Brand Strategy & Integration in acquiring intel, benchmarking, brainstorming, consumer testing, and / or piloting programs

Assess needs and / or gaps in current work and deliver recommendations to align them with the brand identity

Be an ambassador and advocate for the Brand Team to step in, support, and elevate the Brand

Build a personal brand of reliability, consistency, and service—to the brand ideal, the brand strategy, and stakeholders. Success in this role will be determined by the ability to influence the organization through consumer, merchant and industry insights, data and strategic brand ideas vs brand campaign development and execution. Ability to influence and build relationships expands access to teams, initiatives, and opportunities to amplify brand impact.

Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Bachelor's degree in Business Administration preferred, or a high school diploma and 5 years of work experience

3+ years of experience in a marketing function, creative services, or brand strategy agency preferred

Brand management experience preferred; strong understanding of brand concepts and best practices

Requires creativity and critical thinking skills, along with the flexibility to work across teams and influence in a highly matrixed organization.

Outstanding verbal / written communication, proofreading, editing, interpersonal, and organizational skills, and the ability to multi-task, prioritize and work both independently and as a part of a team

Microsoft Office skills required

Ability to travel up to 15% per year

Desired Characteristics :

Flexible, fast thinker with extraordinary attention to detail. Must be a collaborative self-starter who follows process, manages projects, is dependable,and conscientious

Understanding of brand identity, brand campaigns, ad concepts, and marketing strategies

Specific knowledge of project management, time management, and prioritization is ideal

Demonstrated ability to review and interpret research by finding the story, then making strategic brand recommendations

Experience in marketing communication flows, email flows, and journeys

Strong business acumen and work ethic; contributes to process improvements

Ability to influence in a matrixed environment and have / share a point of view

Excellent leadership and communication skills; comfortable presenting to others

Ability to prep for conversations, build relationships with ease, and work collaboratively w / cross-functional teams to effectively manage multiple projects simultaneously

High level of adaptability, curiosity, and innovation

Proven track record collaborating with agencies as well as a wide variety of internal teams

Proven track record of repeatedly delivering work on time, on budget, and meeting all technical requirements while building better relationships with colleagues and agencies

Eligibility Requirements :

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Grade / Level : 11

Salary Range :

The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance. Salaries are adjusted according to market in CA, NY Metro and Seattle.

Legal Authorization & EEO :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment :

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Reasonable Accommodation Notice :

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time.

Job Family Group : Marketing

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