Paid Marketing Creative Director (Remote)

Creative Director for Paid and Organic Marketing

Full-Time | Remote | EST Hours

We’re hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond.

IMPORTANT : We're specifically looking for someone who can execute on 3-5 day live virtual events and challenges as well as quarterly launches. You will be responsible for the media buying on META and Google ads, creating the VSL and webinar slides as the chief copywriter, and funnel buildouts.

BONUS : Not required, but ideally you're a full-stack marketer from Brazil or you've studied and learned from the best Portuguese marketers (as their market is best in the world at 3-5 day challenges and launches). Again, not necessary, but ideal

This is a hands-on performance role—not a corporate CMO gig. You’ll be writing, buying, analyzing, and optimizing daily.

If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

You will be 2nd in command of the entire marketing division, and be working close in contact with our founder and CEO Richard Yu on a daily basis.

This role will start out as individual contributor as a full stack Marketing Director, and is the direct path to Chief Marketing Officer (CMO) within 6-12 months dependeing on your performance

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.

Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube : https : / / youtube.com / richardyu1
• Instagram : https : / / instagram.com / richardyuzee

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content and performance media.

Your Core Mission

Own and scale paid traffic. You’re the engine behind lead gen.

You will :

Outcome : You’ll build a paid engine that brings in $1M+ / month in front-end revenue—without Richard in the weeds.

Viral Organic Content (30% of role) : Scripting High-Impact Reels

While 60–70% of this role is focused on paid traffic, 30% involves scripting and producing high-virality organic content—especially Reels that trigger the Instagram algorithm and drive inbound interest.

Our current acquisition strategy relies heavily on shoutouts, but the long-term key to sustainable algorithmic growth is through viral organic Reels.

You will :

For example, look at this Reel : https : / / www.instagram.com / reel / DImRbwAyIZF / .

This one organically generated 7,000 followers and over $50,000 in front-end cash collected, attributed directly to that single video.

Just so you know how much we’d have to spend, right now we get a $3.00 Cost Per Follower (CPF) from Instagram shoutouts, meaning to gain 7,000 followers we’d have to spend $21,000 to get the same amount of followers, not to mention the Instagram Shoutout followers are lower quality than organically discovered followers in the reel above.

So your role will require for Richard to record so we can output minimum one of these out per day

We know that because closers reported buyers saying : “I saw this Reel randomly while scrolling. It wasn’t an ad—I just saw Richard authentically talking about faith and business. That’s why I followed and booked a call.”

That video was 100% word-for-word scripted, with Richard reading from a teleprompter off-screen. It wasn’t improvised—and it was modeled directly after another viral video in a completely different niche, discovered through our research process.

Your job is to either write these scripts yourself, or lead and train someone else to produce them at a high level. Either way, you own the quality and virality.

Requirements

You Are

You’ve Done This If…

This Role Is NOT for You If…

Benefits

Compensation

Ready to Build Something Big?

If you’re a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.