Content & Design Specialist

Job Description

Job Description

Content & Design Specialist

Location : In-office, Southfield, Michigan

Reports to : VP of Marketing

About SEE Eyewear

SEE Eyewear is dedicated to uncovering hidden gems—both in our eyewear and in our people. We pride ourselves on discovering talent that’s as bold, creative, and unique as the frames we design. As the most innovative and forward-thinking brand in the fashion eyewear industry, SEE continues to revolutionize independent optical retail with our eclectic, exclusive collections and our unmatched in-store experience.

At SEE, we don’t just sell eyewear—we tell stories, spark emotion, and inspire individuality. Our commitment to building a Best-in-Class Team of Experts and Authorities fuels everything we do. We invest in developing our people just as passionately as we develop our products.

The Role

We’re looking for a creative, detail-driven Content & Design Specialist to bring the SEE story to life across all digital and print channels. In this role, you’ll be the visual and strategic voice behind our brand—crafting content that connects emotionally, drives engagement, and reflects SEE’s unmistakable personality.

As part of our marketing team, you’ll work directly with the VP of Marketing to concept, design, and execute compelling brand and product storytelling. This is a hands-on, fast-paced role where creativity meets strategy and design meets data.

What You’ll Do

• Create fresh, dynamic content across digital and print mediums—email campaigns, social media, store signage, direct mail, the SEE website, and more.
• Develop strategic content plans that reach target audiences, elevate brand awareness, and drive measurable results.
• Capture product photography for digital use, focusing on storytelling through visuals.
• Collaborate with the marketing team to brainstorm and define campaign concepts and goals.
• Research content and consumer trends to ensure our messaging is always relevant, engaging, and on-brand.
• Write, edit, and proofread copy for multiple platforms, ensuring consistency in tone and quality.
• Manage content calendars and ensure timely, cohesive delivery across all channels.
• Implement SEO and SMO best practices to maximize visibility and engagement.
• Track content analytics, interpret data, and share insights through reports and presentations.
• Maintain and update the SEE website through Shopify , ensuring visuals and product descriptions reflect brand standards.
• Build and send branded marketing emails through Klaviyo , analyzing performance to refine future campaigns.
• Coordinate with the VP of Marketing to meet project deadlines and execute seasonal marketing initiatives.
• Keep a pulse on industry trends, consumer preferences, and emerging technologies to keep SEE ahead of the curve.

What You’ll Bring

Who You Are

Technology Skills

Work Environment

Education

Why You’ll Love Working at SEE

At SEE, creativity isn’t just encouraged—it’s celebrated. You’ll join a passionate, fashion-forward team that values individuality, collaboration, and excellence. Here, your ideas shape the way our brand is seen and experienced by customers across the country.