Director of Public Outreach

The Director of Outreach is responsible for growing, shaping, and maintaining a Communicare’s reputation and brand. This includes identifying media opportunities, maintaining existing media relations, and promoting positive public awareness of the company and mental health through external communications.

Responsibilities :

• Develop and implement outreach campaigns around the topics associated with mental health and substance abuse.
• Collaborate with the administrative staff in order to ensure appropriate information is being distributed.
• Prepare and distribute press releases
• Write and record outreach radio ads
• Organize outreach events within the communities we serve.
• Organize outreach activities at state level conferences.
• Seek outreach events throughout the region to ensure knowledge of the services we provide as well as reduce the stigma surrounding mental illness and substance abuse.
• Create outreach material to be printed and distributed, including using graphic design software.
• Maintain outreach item inventory and ensure that all offices within the region have access to inventory
• Maintain all social media platforms ensuring relevant, daily content is published
• Maintain and grow relationships with other media outlets throughout the region to ensure news coverage at events, both prints and other events.
• Develop and maintain positive business relationships with other agencies throughout the region.
• Train organizations about mental health, substance abuse, and suicide prevention using evidenced based training curriculum.
• Maintain training calendar for all outside outreach training.
• Ensure that training packets are created, ensuring appropriate outreach items are included in all packets.
• Creating and maintaining an internal employee newsletter highlighting specific programs throughout the agency.
• Creating and distributing external newsletter through a newsletter program such as MailChimp- this will include maintaining an accurate email contact list
• Ensure collection of letters of support from key stakeholders throughout the community when administration prepares a new grant application
• Ensuring web content is accurate / relevant, and working with web designers to ensure the website is working appropriately.
• Creation of monthly blog posts to help bring awareness of programs that are offered by Communicare and to help reduce the stigma surrounding mental illness and substance abuse.
• Extensive travel throughout the region will be necessary with some travel throughout the state
• Help ensure all federal data associated with training is collected and reported appropriately.
• Be the main contact for NSPR until the contract expires
• Be able to adjust to cultural norms based on the audience to whom you are presenting.

Qualifications :

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