Digital Content SpecialistUnited Health Centers • Fresno, CA, US
Digital Content Specialist
United Health Centers • Fresno, CA, US
13 hours ago
Job type
- Full-time
Job descriptionOversee conceptualization, scripting, filming, editing, and distribution of compelling storytelling videos. Produce external communications content including patient testimonials, promotional videos, and community stories. Collaborate on digital strategies to enhance patient experience and community engagement. Support digital software and systems to ensure reliable and high-performing online platforms. Develop and manage social media content and campaigns to increase audience engagement. Create and implement targeted email marketing strategies, ensuring accurate maintenance of the contacts database. Support the UHC TV initiative, including content creation, scheduling, and deployment. Assist in coordinating external communication campaigns, aligning them with UHC's strategic goals. Maintain message consistency across all digital channels. Provide creative support to the UHC Foundation for events and visual communications. Attend workshops / seminars as necessary to increase skills and knowledge. Support the overall needs of UHC by working flexible or extended hours as needed. Demonstrate awareness of, and compliance with, the organizational mission of UHC to provide health care access and support services for all members of the community. Maintain confidentiality and respect for information regarding patients and other team members; abide by UHC Rules of Confidentiality and HIPAA privacy regulations. Display a positive, professional, and respectful demeanor at all times toward employees, peers, professional contacts, and patients served. Promote positive staff interaction and maintain open communication across programs / departments. Perform other work-related duties as assigned. BA or BS in Communication, Marketing, Public Relations, and / or related field from an accredited college or university. Possess a valid Driver's License Minimum 2 years of experience in marketing and / or public relations. Ideally, familiarity with healthcare industry, health issues, and / or community advocacy. Bilingual (English / Spanish) with ability to read, write, and translate materials for patient / community understanding is a plus. Proficiency with web software programs, MS Office, Photoshop, and digital video editing / design software. Strong ability to build and maintain rapport with patients, staff, and community members of diverse backgrounds. Creative flair and enthusiasm for design; flexible approach to teamwork. Excellent oral and written communication skills, presentation ability, and confidence in speaking to varied audiences. Strong organizational, time management, and problem-solving skills. Accuracy, attention to detail, and ability to manage multiple projects simultaneously. Strong customer relations experience and professional demeanor. Medical, Dental, and Vision insurance with low premium cost Paid time off and paid holidays 401k plan with matching contribution Educational Assistance Employee discounts and more!
Overview
We are looking for a Digital Content Specialist (In-person position) to join our Corporate location in Fresno, CA. This exempt position reports to the Director of Communications. The Digital Content Specialist supports UHC's external digital presence, including video production, social media, email marketing, and digital outreach initiatives. This role also plays a key role in the UHC TV initiative, ensuring engaging patient-facing content across digital platforms. Additionally, the Digital Content Specialist collaborates with internal teams on digital software systems and storytelling efforts to enhance UHC's visibility and community engagement.
Note : This description reflects current responsibilities and qualifications.
Responsibilities
- Support external communications, digital strategy, social media management, email marketing, and community outreach efforts.
- Produce video content emphasizing promotional storytelling, patient experiences, and impactful narratives.
- Assist with web development projects, supporting user experience (UX / UI) design and digital innovation.
- Contribute to the UHC TV project and develop strategies to maximize digital reach and impact.
- Manage email marketing software and maintain contact lists to optimize audience reach and engagement.
- Support UHC Foundation through creative design contributions and event coordination.
Performance Areas
Performance Area 1 — Video Production and Storytelling
Performance Area 2 — Presence Management
Performance Area 3 — Social Media and Email Marketing
Performance Area 4 — External Communications, UHC TV, and Foundation Support
Performance Area 5 — General Corporate Expectations
Qualification Requirements
Education
License / Certification
Prior Experience
Skills
The pay range for this exempt position starts at $70,347.08 a year. Our salary ranges are dependent on knowledge, skills, and experience.
In addition, our comprehensive benefits package for regular status employees includes :
Additional information
Seniority level : Entry level; Employment type : Full-time; Job function : Marketing, Public Relations, and Writing / Editing; Industries : Hospitals and Health Care
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Digital Content Specialist • Fresno, CA, US
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