B2B Content & Vertical Marketing Lead

Bossard Group is a global company specializing in fastening technology, offering a wide range of fasteners, engineering consulting, and smart logistics solutions for manufacturing and industrial clients. Partnering with companies across various sectors, such as automotive and aerospace, to improve productivity and efficiency through services like fastener design, supply chain management, and smart factory solutions like automated inventory systems.

As a strategic partner, we help manufacturing companies increase their productivity and offer a wide range of solutions, all aimed at reducing total costs and increasing efficiency. We call it Proven Productivity .

Bossard Americas is seeking a B2B content strategist and hands-on writer to shape how we communicate with manufacturing customers across multiple verticals. This role focuses on understanding their challenges and developing content that drives awareness, engagement, and a qualified pipeline.

It is ideal for a marketer who is both analytical and creative, someone who can research industry problems, understand buyer motivations, and craft content that speaks with clarity and authority. You'll work closely with sales, engineering, and marketing colleagues to ensure our messaging aligns with customer needs and supports measurable business impact.

Key Responsibilities

Content Strategy & Editorial Development

• Lead the North America content strategy and manage the content calendar aligned with marketing and sales objectives.
• Plan, write, and edit a wide range of B2B content :
• Evergreen educational content
• Funnel-driven content (top, mid, bottom)
• Email nurture sequences using Real-Time Marketing
• Lead magnets and downloadable assets
• Articles, case studies, and success stories
• Video scripts and presentation narratives
• Conduct independent research to understand vertical market needs, customer challenges, and manufacturing trends.
• Collaborate with engineers, product specialists, and SMEs to gather insights and translate technical knowledge into accessible, high-impact content.

Vertical Marketing & Campaign Execution

Thought Leadership & Content Amplification

Search Optimization & Digital Performance

Who You Are

Core Competencies

Why This Role Matters

This role defines how Bossard communicates value to manufacturers across North America. Your content will strengthen our presence within key verticals, improve lead quality, and directly support sales pipeline growth, helping shape the stories that bring the right customers to the table.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

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