Talent.com
Creative Director
Creative DirectorSheSells Academy • Miami, FL, US
Creative Director

Creative Director

SheSells Academy • Miami, FL, US
23 hours ago
Job type
  • Full-time
Job description

Job Description

This role exists for one of maybe 20 people on the planet.

You've done it before : scaled a creator brand from 1M to 5M+ followers with taste, precision, and strategy. You built an asset, and not a viral moment. Brand integrity and business outcomes were the foundation.

Shelby Sapp is at that inflection point now. We run lean. You're the Creative Director… you bring the gameplan. Your systems. Your playbook.

Build a world-class, talent-scalable media engine from the ground up. One that produces at scale, attracts A-players, and turns Shelby's brand into an unstoppable force. Partner directly with Shelby and own it.

If you've cracked this code, this is your rocketship . If you haven't, this isn't the role.

You will :

  • Own Shelby’s public-facing organic brand and day-to-day content system.
  • Build the team, standards, and pipeline that produce original short-form content at scale.
  • Coordinate with paid media and conversion-content partners to drive sales outcomes without diluting brand.

Responsibilities

  • Own creative direction and brand blow-up. Set the vision, originate short-form concepts (no clipping), and protect taste and narrative across IG / TikTok / YT.
  • Build the media team and install systems that scale. Recruit A-player shooters, editors, strategists. Create SOPs, workflows, briefs, and asset libraries so the machine runs without you in every piece.
  • Direct talent and shoots end-to-end. Plan content roads, run set, get the takes, leave with publishable assets. No wasted shoots.
  • Ship quality volume at scale. Drive 10–12+ publishable assets / day (multi-platform) while maintaining watch-time, saves, and shares.
  • Own the metrics. Track views, engagement, growth, conversion. Analyze, iterate, and make data-driven decisions on what content moves the needle.
  • Coordinate with paid and conversion teams. Partner so organic narratives feed promos and launches without turning the feed into an ad network.
  • Lead trend creation, not reaction. Spot what's next, test formats rapidly, productize what works. Set the pace—make others copy us.
  • Operate autonomously and solve problems. See gaps, fill them. Hit roadblocks, figure it out. Bring solutions, not problems.
  • Results (12-month targets)

  • Audience growth & quality : Achieve 30% q / q follower growth; maintain female audience composition at 75%+ (core demo).
  • Reach & performance : Increase median views on Shorts / IG / TikTok by 50% within first 2–3 quarters. Average reach per post up 40%.
  • Production throughput : Sustain 10–12+ assets / day across platforms with ≥95% on-time rate and ≤8% reshoot rate.
  • Content quality signals : Lift watch time, completion rate, saves, and shares by 35–50%. Create ≥8 repeatable "formats" with hit-rate >
  • 65%.

  • Founder leverage : Reduce Shelby's weekly content workload by 20 hours via batching, systems, and team support—without reducing output or quality.
  • Team & systems built : Hire and ramp 4–5 net-new content staff. Implement SOPs, content calendar, and weekly creative / ops review cadence.
  • Requirements

  • Built an individual creator’s brand from ~1M into multi-millions of followers / reach (show the receipts).
  • Short-form native across IG / TikTok / YT— original concepting history; not a “clipper.”
  • Team builder : hired and led a 1→10+ media org (editors, shooters, platform strategists) with clear standards and review cadences.
  • Batched production chops : you’ve installed pre-pro → shoot → post → publish workflows that sustain quality and volume.
  • On-set leadership : can direct talent, crews, and timelines; comfortable giving crisp, decisive feedback.
  • Data-literate : you read dashboards (watch time, completion, saves, shares) and adjust creative & ops accordingly.
  • High EQ with drivers : proven success partnering with strong, Type-A on-camera talent.
  • Speed + taste : a reel / portfolio proving repeatable viral mechanisms and consistent brand integrity.
  • Logistics :

  • Location : Miami, Florida (Hybrid Schedule : 2-3 days in office)
  • Salary : $180,000–$240,000 + Bonus
  • Employment Type : Contract (1099)
  • Travel : Periodic travel for batching weeks, stage appearances, interviews, and key shoots.
  • Tools : We’ll equip you with the people and resources you need (internal hires + approved vendors).
  • Shelby Sapp Core Values

  • Unapologetically Ambitious – We don't apologize for wanting more. We own it, chase it, and bring the girls with us.
  • No BS, All Results – Skip the fluff. We're direct, data-driven, and obsessed with what actually moves the needle.
  • Energy is Currency – Show up with the confidence you just closed your last 10 deals. Mindset is your competitive advantage.
  • Turn Rejection Into Fuel – Being underestimated, hearing "no," facing setbacks—we use it all to get better, sharper, hungrier.
  • Freedom Over Everything – Time, money, location. We build lives where we're in control, not clocking in for someone else's dream.
  • Community Over Competition – We rise together. The girls win when we all win. Support, accountability, and real relationships matter.
  • Sell the Transformation – We don't pitch products. We build pain, show the dream state, and bridge the gap with solutions that change lives.
  • Execute Like a Psychopath – Follow up relentlessly. Ship fast. Be persistent. Success rewards the ones who refuse to quit.
  • Create a job alert for this search

    Creative Director • Miami, FL, US

    Related jobs
    Contract Sr. Graphic Designer DTC 4RXV66R5

    Contract Sr. Graphic Designer DTC 4RXV66R5

    icreatives • Fort Lauderdale, FL, US
    Full-time
    Location : Fort Lauderdale, FL area (Hybrid 4 days onsite / 1 day remote).Are you a digital-first designer who thrives at the intersection of creativity and performance? A leading team in the toy an...Show more
    Last updated: 30+ days ago • Promoted
    Media Manager

    Media Manager

    Bvlgari • Coral Gables, FL, US
    Full-time
    Media Manager – Caribbean & Latin America.Caribbean & Latin America regional office.Institutional, Retail, and Business Partner channels. This role focuses on delivering high-impact me...Show more
    Last updated: 20 days ago • Promoted
    Creative Manager | Southeast Region

    Creative Manager | Southeast Region

    Colliers International • Miami, FL, United States
    Full-time
    The regional Creative Manager interfaces with regional and local marketing team members to deliver branding and campaign solutions while driving creative consistency through the development of best...Show more
    Last updated: 1 day ago • Promoted
    Creative Project Mgr QW89VV66

    Creative Project Mgr QW89VV66

    Icreatives • Miami, FL, United States
    Full-time
    About the job Creative Project Mgr QW89VV66.Imagine this : Youre a trailblazing.Whether it's crafting captivating print materials, crafting digital wizardry, giving web designs a high-five, sprinkli...Show more
    Last updated: 1 day ago • Promoted
    Implementation Artist

    Implementation Artist

    VirtualVocations • Hialeah, Florida, United States
    Full-time
    A company is looking for an Implementation Artist to ensure art assets are polished and game-ready.Key Responsibilities Collaborate with Technical Art and Art teams to meet artistic requirements ...Show more
    Last updated: 1 day ago • Promoted
    Studio Lead

    Studio Lead

    JETSET Pilates • Miami, FL, US
    Full-time
    Studio Leads at JETSET Pilates are dynamic team members that help clients and assist instructors.Studio Leads are responsible for providing exceptional service to clients while assisting staff, whe...Show more
    Last updated: 18 days ago • Promoted
    Photo Studio Producer

    Photo Studio Producer

    Five Hundred Degrees Studio • Miami, FL, US
    Full-time
    We’re looking for a talented.The ideal candidate is skilled in overseeing the end-to-end production process—from scoping and budgeting to scheduling and execution—across both stat...Show more
    Last updated: 13 days ago • Promoted
    Studio Manager

    Studio Manager

    BODY 20 LLC • Wilton Manors, FL, United States
    Full-time
    BODY20 is currently seeking a top-tier leader for the position of Studio Manager (SM) for one of our fast-growing studios. As an integral part of the leadership team, the Studio Manager will directl...Show more
    Last updated: 1 day ago • Promoted
    Studio Manager

    Studio Manager

    Orangetheory Fitness • Fort Lauderdale, FL, United States
    Full-time
    Studio Manager to enhance our members' experience and be a brand ambassador for the OTF community.Why Join Orangetheory Fitness?. Base salary along with multiple incentive-based bonuses for reaching...Show more
    Last updated: 1 day ago • Promoted
    Studio Manager

    Studio Manager

    Orange theory • Fort Lauderdale, FL, United States
    Full-time
    Studio Manager Full Time • Fort Lauderdale, FL, 33316, Fort Lauderdale.Studio Manager to enhance our members' experience and be a brand ambassador for the OTF community. Why Join Orangetheory Fitnes...Show more
    Last updated: 1 day ago • Promoted
    Fitness Studio Manager

    Fitness Studio Manager

    Midtown Athletic Club • Weston, FL, United States
    Full-time
    Program Manager and is responsible for overseeing our signature programs and all aspects of the Studio experience within the club. With the shift in our space towards the studio model and the increa...Show more
    Last updated: 1 day ago • Promoted
    Lead Concept Artist

    Lead Concept Artist

    VirtualVocations • Hialeah, Florida, United States
    Full-time
    A company is looking for a Lead Concept Artist to join their creative team in the gaming industry.Key Responsibilities Establish art style and tone guides while creating mood pieces, gameplay, an...Show more
    Last updated: 6 days ago • Promoted
    Studio Manager

    Studio Manager

    Orangetheory - #0001 • Fort Lauderdale, FL, United States
    Full-time
    Do you value the importance of fitness as a part of a healthy lifestyle? Orangetheory Fitness is looking for passionate and innovative individuals that can enhance our members’ experience and be a ...Show more
    Last updated: 1 day ago • Promoted
    Senior Media Lead

    Senior Media Lead

    GlueIQ • Coral Gables, FL, US
    Full-time
    GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech.We understand that complex problems are best solved collaboratively, and it was time for a creative consultan...Show more
    Last updated: 13 days ago • Promoted
    Associate Creative Director

    Associate Creative Director

    GlueIQ • Coral Gables, FL, US
    Full-time
    GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech.We understand that complex problems are best solved collaboratively, and it was time for a creative consultan...Show more
    Last updated: 13 days ago • Promoted
    Lead Visual

    Lead Visual

    Williams-Sonoma, Inc. • Hallandale Beach, Florida, United States
    Full-time +1
    We hope you're interested in building a home with us.Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.Our mission is to enhance...Show more
    Last updated: 16 days ago • Promoted
    Motion Graphics Editor

    Motion Graphics Editor

    VirtualVocations • Hialeah, Florida, United States
    Part-time +1
    A company is looking for a Motion Graphics Editor (Part-Time, 6-Month Contract).Key Responsibilities Design and create engaging motion graphics, GIFs, and animated infographics Edit raw video fo...Show more
    Last updated: 30+ days ago • Promoted
    New Studio Opening Project Manager

    New Studio Opening Project Manager

    JETSET Pilates • Miami, FL, US
    Full-time
    About JETSET Pilates Franchising.At JETSET Pilates Franchising, we pioneer a unique franchise model in the fitness industry, offering Modern Pilates classes and a curated selection of fitness-relat...Show more
    Last updated: 3 days ago • Promoted