Senior Marketing Manager

Senior Manager, Marketing

Our client, an online university, is seeking a Senior Manager, Marketing to lead strategic marketing efforts for its high-impact nursing programs (BSN, MSN, and DNP). This freelance role is ideal for a seasoned marketing professional with experience in higher education or healthcare, who can drive brand reputation and enrollment growth through integrated campaigns with a strong focus on digital.

As the Senior Manager, youll be responsible for developing and executing go-to-market strategies that highlight the universitys leadership in nursing education-emphasizing quality, access, and student support. Youll collaborate across departments to ensure marketing efforts are aligned, effective, and optimized for performance. Key channels are : website / landing pages, paid social, email, SMS, organic social, and direct mail.

The role is remote, but there could be longer-term potential for candidates in Chicago, Minneapolis, or Columbia, MD who are willing to work a hybrid schedule eventually.

Key Responsibilities :

• Lead go-to-market strategy and execution for the universitys Nursing programs.
• Collaborate with channel leads (paid media, CRM, SEO, social, influencer) to design and analyze inquiry-generating campaigns.
• Develop and manage content calendars, communication plans, and creative briefs.
• Partner with the Marketing Planner and PM to manage timelines and campaign readiness.
• Oversee marketing budgets and identify opportunities for optimization.
• Monitor campaign effectiveness and deliver actionable insights to improve ROI.
• Ensure creative work meets brand standards and compliance requirements.
• Represent Nursing in quarterly planning, creative reviews, and QBRs.
• Support cross-vertical initiatives that reinforce the clients brand and mission.
• Comply with all University policies and brand guidelines.

Key Deliverables : Go-to-market strategy per initiative, campaign briefs, message frameworks, creative approvals, performance summaries (with Planner support), and enrollment growth outcomes.

Qualifications :

In this position, you may have access to client or customer systems, confidential and / or proprietary information or data.