Marketing Automation Manager

A company is looking for a Marketing Automation Manager to transform marketing strategies into effective automated campaigns.

Key Responsibilities

Support the development and execution of marketing automation campaigns to drive awareness, engagement, and lead nurturing

Manage day-to-day operations of the marketing automation platform, ensuring efficient workflows and campaign delivery across digital channels

Monitor, analyze, and report on campaign performance to identify opportunities for improvement

Key Requirements

Bachelor's degree in marketing, Communications, Business, or a related field; a master's degree or certification in Marketing Automation or Digital Marketing is a plus

Experience using a marketing automation platform such as Marketo (or similar)

Working knowledge of Salesforce CRM (SFDC) and basic HTML / CSS for email customization

Strong understanding of digital marketing principles, customer journeys, and campaign metrics

Familiarity with data-driven marketing, testing methodologies, and reporting tools