Content Writer

Content Writer — iGaming

Location : Malta (Hybrid)

Department : Marketing & Content

Reports to : Brand & Performance Marketing Manager

About Sway Gaming

Sway is an iGaming company focused on building and scaling digital products for international markets. We work with small, highly capable teams and place strong emphasis on clarity, ownership, and execution.

We operate in a fast-moving environment where decisions are data-informed, responsibility is clearly defined, and teams are expected to deliver with consistency and focus.

Key Responsibilities

Write high-quality, engaging, and original content across web pages, blogs, landing pages, and campaign materials.

Produce copy for different iGaming verticals, including casino, sportsbook, slots, and affiliate brands.

Optimise content for SEO, ensuring it aligns with keyword strategies, compliance standards, and brand tone of voice.

Collaborate with designers, SEO specialists, and marketing managers to support acquisition and retention campaigns.

Conduct in-depth research on industry trends, products, and market performance to ensure factual, authoritative copy.

Maintain consistency in style, tone, and adherence to responsible gambling messaging and regional regulations.

Skills and Experience

Minimum of 2 years’ experience writing within the iGaming, online casino, or digital marketing sectors.

Strong grasp of SEO principles and ability to write content that ranks without compromising readability.

Ability to adapt to different tones — from informative product copy to engaging campaign articles.

Excellent editing and proofreading skills with attention to detail.

Experience creating content for multilingual audiences or collaborating with localisation teams.

Understanding of compliance and responsible gambling guidelines within the industry.

Qualifications

Bachelor’s degree in Journalism, English, Communications, or related discipline.

Proven portfolio showcasing iGaming-related or performance marketing content.

Strong written and spoken English required; other European languages are a plus.