Vice President of Marketing

About Mount Franklin Foods

Mount Franklin Foods is a leading manufacturer of high-quality confections and nut products. Our growing portfolio spans multiple brands and product categories across North America, with an expanding presence in mass retail, foodservice, and ecommerce. We are committed to delivering delicious, innovative, and value-driven products that resonate with today’s consumers. With a legacy of excellence and a passion for growth, we are seeking a visionary marketing leader to shape the future of our brands and drive strategic expansion.

Position Summary

The Vice President of Marketing will lead the strategic direction, development, and execution of all marketing initiatives across Mount Franklin Foods’ branded, private label, and foodservice portfolios. This individual will serve as a key member of the executive team, responsible for building brand equity, driving consumer engagement, and enabling business growth through integrated marketing strategies, innovation, and cross-functional leadership.

This role requires a blend of strategic thinking, operational discipline, and a passion for consumer-led growth. It is ideal for a collaborative, data-informed leader who thrives in fast-moving, cross-functional environments.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive 3-, 5-, and 10-year marketing strategy aligned with corporate growth objectives.
• Guide brand positioning, portfolio strategy, and go-to-market plans across all channels (retail, foodservice, ecommerce).
• Foster a proactive, insight-driven marketing culture that leverages data, trends, and consumer behavior.
• Serve as a cross-functional leader, influencing key initiatives across R&D, Sales, Operations, and Finance.

Brand & Campaign Management

Digital & Ecommerce

Innovation & Insights

Creative & Content Oversight

Team & Budget Management

Performance & ROI

Qualifications

Preferred Experience

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