Product Marketing Director

Product Marketing Director

We are a collective of bright, innovative minds. We are building a team of passionate marketing and communications Rockstars, who thrive in fast paced environments and seek excellence in all they do.

Mueller Water Products is built on a legacy of innovation, dependability, and service, we support a global sales team and growing customer base of products and services used in the transmission, distribution and measurement of clean, safe water.

About the Role

The Director, Product Marketing, will serve as the strategic leader of the Product Marketing function. This role will lead a team of Product Marketing Managers (PMMs) who are responsible for translating technical product and software capabilities into engaging marketing messaging, highlighting business benefits along with product features and specifications. The PMM team is also responsible for partnering with Product Managers and Sales to develop market positioning and messaging for the Company's portfolio of products with the goal of reaching target audiences for new product launches and helping to build the sales pipeline.

In addition, the Product Marketing Director will serve as the day-to-day contact and project manager for our Infrastructure products including hydrants and valves which comprise a large portion of annual revenue.

The Director will work across functions within Marketing including Integrated, Digital and International teams to effectively direct, execute and measure marketing campaigns. This role will lead the annual strategic planning and budget process working alongside our Product Management teams.

As a market leader our team works in a fast-paced environment, managing multiple priorities for our industry leading brands. We are seeking an experienced communications professional who is passionate about using communications to inform and inspire Mueller Water Products' external audiences and employees about company initiatives.

Responsibilities

• Manage and lead a team of Product Marketing Managers in the development of strategic marketing programs in support of the new product development (NPD) process
• Act as the main point of contact for the infrastructure business to develop marketing strategy, plan and collateral materials in support of product launches
• Ensure team collaboration with Product Management to ensure alignment on product launches and release updates
• Guide the annual product marketing planning process
• Budget development and management
• Lead the development of product positioning and messaging, including market value propositions
• Drive the execution of marketing plans and strategies across functions to achieve product revenue goals
• Partner with Sales stakeholders to compile market intelligence to identify opportunities for customer acquisition and adoption of product lines
• Communicate value proposition to sales team and work with Senior Marketing Manager to ensure effective sales enablement as new products are launched
• As a part of the product launches, create materials to support competitive analysis for product categories
• Serve as Marketing subject matter expert (SME) working with third-party agencies to direct the development of content for lead nurture campaigns, social media, SEO and PPC campaigns to build and support market demand throughout the product lifecycle

Minimum Experience

Mueller offers an excellent salary and benefits package. Current benefit offerings include : Medical and dental insurance, 401K plan with company match, Employee Stock Purchase Plan program, short-term disability benefits, vacation, tuition reimbursement program, company-provided life insurance, long-term disability and supplement insurance at group rates, and much more.

Mueller is an Equal Opportunity Employer.