Director, Partnerships

Director of Partnerships and Portfolio Activations

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets. This role is eligible for an annual bonus. We are currently seeking a Director of Partnerships and Portfolio Activations to join the Primo Brands Marketing organization based in Stamford, CT. This role will be crucial in developing and executing strategic partnerships to enhance our brand presence, drive growth, and foster consumer connections. This leadership position requires a visionary individual with a strong background in partnership development, exceptional negotiation skills, and a deep understanding of driving cultural connectivity in the consumer goods industry.

Key responsibilities for this position include, but are not limited to :

• Strategic Partnership Development : Identify and evaluate potential partners across various cultural pillars to align with Primo Brands' strategic objectives. Develop and implement partnership strategies that build brand awareness, support retail partner objectives, and drive revenue growth.
• Collaborate with internal stakeholders to ensure alignment and integration of partnership initiatives with overall Primo Brands business goals.
• Relationship Management : Oversee integration, relationship management and contract delivery of current MLB partnership.
• Build and maintain strong, long-term relationships with key partners, ensuring mutual benefits and sustainable growth.
• Act as the primary point of contact for partners, managing all aspects of the partnership lifecycle.
• Regularly engage with partners to review performance, address issues, and identify opportunities for enhancement.
• Ensure all contract deliverables are fulfilled.
• Agency, Negotiation and Contract Management : Directing the lead partnership agency to deliver successful events and activations.
• Oversee the drafting, review, and execution of partnership contracts and agreements.
• Team & Budget Management : Lead team to deliver on best-in-class programs across the portfolio.
• Oversee management of partnerships budget and monthly forecasting.
• Drive efficient use of partnership and brand dollars.
• Performance Analysis and Reporting : Monitor and analyze partnership performance metrics, providing regular reports to senior management.
• Utilize data-driven insights to optimize existing partnerships and inform future partnership strategies.
• Cross-functional Collaboration : Work closely with the Commercial team (Marketing and Sales) and Ready Refresh to leverage partnerships for maximum impact.
• Coordinate partnership-related activities, campaigns, and events to ensure seamless execution and integration.
• Foster a collaborative environment that encourages innovation and continuous improvement.

Key qualifications for this position include, but are not limited to :

Salary Range Disclaimer : The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate's qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.