Director Of B2B Content Strategy & Segment Narratives
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
This job is responsible for establishing overall business strategies for content creation that align with organizational goals. They influence executive-level decision-making through expert advice on creative initiatives and lead large-scale projects that significantly impact operations. This job also mentors senior team members in best practices for content strategy and digital marketing.
Essential Responsibilities :
- Develop and implement overall business or technical strategies for content creation that align with organizational goals.
- Oversee content strategy, editorial, and content management across teams
- Collaborate with cross-functional partners to remove blockers and drive alignment
- Implement and promote content best practices, including frameworks and style guides
- Conduct content research and integrate insights into strategies and storytelling
- Establish and oversee processes for content distribution and management to enhance audience engagement.
- Mentor and guide senior team members in best practices for content strategy and digital marketing.
Minimum Qualifications :
Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.The Director of B2B Content Strategy & Segment Narratives leads the development of a scalable, high-impact cross-channel content strategy & program that aligns with PayPal's segment-driven growth model. This role owns the architecture and delivery of content that fuels Enterprise and SMB pipeline, empowers segment-specific GTM motions, and strengthens PayPal's position across key audiences, business decision-makers, finance leaders, developers, and ecosystem partners.
Your day to day :
Own content strategy for all key audience segments : SMB, Mid-Market, Enterprise, Developer, and PartnerCollaborate with Product & Growth Marketing, Sales, and Segment Leads to define content priorities that reflect audience pain points, solution fit, and opportunity sizeCreate and govern content frameworks that ensure consistency in voice, positioning, and messaging across all audience touchpointsLead development of strategic content across all funnel stages : category narratives, industry POVs, customer case studies, solution briefs, and conversion assetsEstablish a quarterly release model that aligns with product launches, seasonal campaigns, vertical GTM motions, and executive programsEnsure every asset is optimized for reusability across lifecycle marketing, sales enablement, field programs, and webBuild a content ecosystem that supports thought leadership at the segment level, including trend reports, market POVs, and industry analyst engagement materialsTranslate internal insight into external credibility, developing content used in executive briefings, segment messaging playbooks, and C-level outreachPartner with Comms and Analyst Relations to ensure alignment on positioning, accuracy, and timingLead a high-performing content team, including internal strategists, agency partners, and AI-powered tools for content production and personalizationEstablish clear success metrics for content consumption, contribution to funnel velocity, and influence across segmentsIntegrate content performance insights into quarterly planning, prioritization, and resource allocationWhat we are looking for :
10+ years in B2B content strategy, product marketing, or segment-based GTM execution, preferably in SaaS, fintech, or paymentsProven ability to lead content systems tied to audience segmentation, solution strategy, and growth-stage executionExperience building content that resonates across the buying committee product, finance, operations, and ITDemonstrated fluency in collaborating across marketing, sales, comms, and analyst relationsSkilled in applying AI tools for content planning, drafting, and performance optimizationExecutive presence and operational rigor to lead at both strategic and execution levelsSuccess Measures :
A unified, insight-driven cross-channel, full-funnel content strategy & programming aligned to segment needs and commercial prioritiesIncreased pipeline influence, content engagement, and GTM velocity across SMB and EnterpriseA content ecosystem recognized internally as foundational and externally as market-makingPayPal is committed to fair and equitable compensation practices. Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits.
