Freedom Boat Club - Regional Marketing Activation Specialist, Southwest Florida

Overview

Freedom Boat Club Regional Marketing Activation Specialist, Southwest Florida Region. This role partners with the regional brand leadership team to implement key marketing strategies and support accelerated growth for Freedom Boat Club SWFL. As the local subject matter expert (SME), you will lead activation of promotions, events and marketing initiatives across clubs in your area, ensuring consistent execution and brand alignment. You will engage with customers onsite at weekend and evening events and work remotely on digital activations.

Essential Functions

Local Marketing & Sales Support : Serve as the SME for local marketing activations in assigned regions, guiding the sales team. Research and develop localized campaigns, including partnerships with local businesses and traditional media buys. Develop new marketing streams for the region.

Event Planning, Execution & Coordination : Lead planning, coordination and execution of local events of varying scale (e.g., boat shows, sales events, member appreciation events). Coordinate communications with event stakeholders, team members, and brand leadership to ensure alignment and successful execution. Attendance at most events is required.

Event Tracking & Performance : Monitor and evaluate event performance, maintain a calendar of opportunities, and identify activation needs. Provide insights and recommendations based on performance data.

Promotion Activation & Content Creation : Develop, launch, present and manage monthly regional promotions across email, text and other channels.

Stakeholder & Brand Communications : Prepare and present activation-related communications to stakeholders, team members, and leadership. Develop playbooks to document processes for knowledge transfer and consistent success across regions. Lead regional team meetings and support strategic planning initiatives. Develop a strong working partnership with the regional General Manager and the Marketing Manager.

Social Media Management : Develop content for SWFL regional social media accounts and actively engage with the community.

Email Campaigns : Support creation and distribution of club and member communications, event invites, promotions and newsletters.

Marketing Collateral & Compliance : Assist in developing marketing materials (digital assets to print) aligned with brand guidelines and promotional objectives.

Invoice Management : Review, approve, and track marketing invoices within your region, ensuring proper documentation and budget adherence.

Ad-hoc Marketing Support : Provide support for additional marketing initiatives and projects; propose innovative ideas to test and grow the business.

Note :

Diversity of thought and experiences is fundamental; some skills can be developed on the job.

Required Qualifications

Bachelors degree in Marketing or Business, or relevant experience

2-5 years of relevant marketing experience

Strong writing, storytelling and editing capabilities

Strong communication skills

Customer-focused mindset

Ability to work cross-functionally

Experience coordinating events and multiple stakeholders

Ability to work a non-traditional schedule that includes evenings or weekends

Hands-on, dynamic, entrepreneurial, deadline-driven mindset

Ability to manage multiple projects and respond quickly to last-minute requests

Preferred Qualifications

Growth mindset with a desire to grow within the organization

Experience bringing products to market for industry-leading brands

Experience in both agency and corporate environments

Experience working in a matrix environment

Working Conditions

Remote position with home base in the SWFL region (Naples to Bradenton, including Sarasota, Venice, Punta Gorda, Fort Myers). Must use a computer, phone and other electronic applications.

Work outdoors and in various weather conditions during events

Work near and on the water during events

Local travel up to 40% with reliable transportation for commuting and event logistics

Compensation & Benefits

The anticipated pay range is $53,100.00 $83,800.00 annually. Actual base pay varies by qualifications and location. Eligible for an annual discretionary bonus. Brunswick offers comprehensive benefits including medical, dental, vision, paid vacation, 401(k) with company match, HSA with company contribution, wellbeing program and product purchase discounts.

About Brunswick & Freedom Boat Club

Brunswick Corporation is the worlds leading marine company. Freedom Boat Club is the worlds largest members-only boat club. This description reflects the open positions within Freedom Boat Club and Brunswick Corporation careers.

EEO & How to Apply

Brunswick is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com. For more information, visit the Brunswick Careers page. All job offers will come via the candidate portal when applying through brunswick.com / careers.

#Brunswick Corporation - Freedom Boat Club

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