Senior Specialist, Digital Marketing

Senior Specialist, Digital Marketing

The Senior Specialist, Digital Marketing is responsible for the hands-on build, testing, and deployment of SHRM's automated marketing journeys and campaigns within the Adobe Engine.

Reporting to the Lead, Journey & Campaign Development, this role executes audience-centric programs in Adobe Journey Optimizer (AJO) that deliver personalized, compliant, and measurable engagement across SHRM's B2B and B2C audiences. The Senior Specialist ensures campaigns are built with precision and consistencytranslating strategic briefs and audience logic into technically sound, high-performing executions.

This position partners closely with Marketing Operations, Business Intelligence (BI), Performance Marketing, and Digital Experience teams to ensure all campaign and journey builds align with data flows, automation rules, and brand standards.

Responsibilities

• Build, test, and deploy automated journeys and multi-channel campaigns within Adobe Journey Optimizer (AJO), ensuring each activation meets design specifications, audience logic, and compliance standards.
• Partner with the Lead, Journey & Campaign Development, and Marketing Operations to ensure correct data sources, schema connections, and attribute mappings are used for targeting and reporting.
• Conduct detailed QA and troubleshooting across audience lists, logic paths, and rendering tests to ensure flawless execution and deliverability.
• Collaborate with BI and Analytics teams to validate data accuracy, tagging, and tracking before and after campaign deployment.
• Coordinate with Creative and Content teams to implement copy, design, and assets optimized for automation and dynamic personalization.
• Leverage AJO's dynamic content and decisioning capabilities to tailor experiences based on behavioral signals and audience engagement patterns.
• Ensure compliance with privacy and communication regulations (GDPR, CAN-SPAM, CCPA), adhering to consent and frequency management best practices.
• Document build processes, logic decisions, and testing results in alignment with Adobe Engine governance standards.
• Support campaign performance reporting by pulling key metrics and delivery data, highlighting trends and opportunities for improvement.
• Participate in post-launch reviews with the Lead and Manager, Growth Journeys, identifying lessons learned and optimization opportunities.
• Contribute to building reusable templates, snippets, and workflow libraries that improve efficiency and ensure consistency across campaigns.
• Partner with Performance Marketing and Demand Generation teams to integrate nurture and acquisition programs into the broader lifecycle ecosystem.
• Stay current on Adobe platform enhancements, automation trends, and email marketing best practices to continuously improve execution quality.

Education & Experience Requirements

Education

• Bachelor's degree in marketing, Communications, or related field, or equivalent experience.

Experience

• Three (3) or more years of experience in marketing automation or digital campaign deployment, preferably within an enterprise platform (Adobe Journey Optimizer, Marketo, Salesforce Marketing Cloud, or similar).
• Proven success building and testing campaigns with complex segmentation, dynamic content, and personalization logic.
• Experience collaborating with Marketing Operations, BI, and Creative teams to execute data-driven campaigns.
• Working knowledge of HTML/CSS for email build and troubleshooting preferred.

Certifications

• Adobe Journey Optimizer certification or other Adobe Experience Cloud credential preferred

Knowledge, Skills & Abilities

• Hands-on proficiency in Adobe Journey Optimizer or equivalent marketing automation platforms.
• Solid understanding of audience segmentation, campaign logic, and personalization workflows.
• Detail-oriented mindset with a strong commitment to accuracy, compliance, and QA.
• Familiarity with data mapping, tagging, and analytics validation processes.
• Experience managing creative assets and dynamic content blocks within automation platforms.
• Basic understanding of AI and predictive decisioning features in marketing tools.
• Strong collaboration skills and ability to work cross-functionally with data, creative, and strategy partners.
• Exceptional organizational skills with the ability to manage multiple campaign builds simultaneously.
• Effective communicator who can translate technical details into clear, actionable updates.
• Continuous learner eager to explore new automation capabilities and marketing technologies.

Physical Requirements

This position operates in a typical office environment and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work Environment

Hybrid Schedule (3 Days In-Office / 2 Days Remote): This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:009:00 a.m. and concluding between 5:006:00 p.m. local time.

OR Fully Remote: Employees must be available during standard business hours, with core hours beginning between 8:009:00 a.m. and concluding between 5:006:00 p.m.

Travel: Occasional 0-10%

The hiring range for this position is $80,000 to $95,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.

Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran's status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law. SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran). We do not sponsor applicants for work visas.