Director of Marketing and Communications

DIRECTOR OF MARKETING AND COMMUNICATIONS

ABOUT A PLACE CALLED HOME

A Place Called Home is a dynamic, non-profit youth and community center in South Central Los Angeles. APCH provides educational programs, counseling, mentoring, music, dance, and art classes, fitness and health and wellness opportunities. As youth participate in our programs, they discover interests and talents and develop a better sense of themselves and their place in the world around them. Our goal is to increase the likelihood that youth will stay in school, pursue higher education, attain viable jobs, and become active community members capable of making positive change in the world in which they live.

POSITION OVERVIEW

Under the direction of the Chief Development Officer, the Director of Marketing and Communications is responsible for the oversight, development and implementation of APCH's communications strategies and digital marketing. These include overseeing the agency's web presence, social media, earned media and public relations, annual publications, event promotion and collateral creation.

The Director of Marketing and Communications additionally contributes to unrestricted revenue for the agency by partnering with our annual fund program (digital and print) on multiple mailed and digital appeals throughout the year. The Director of Marketing and Communications collaborates across teams to develop, curate and create engaging content and compelling calls to action, uses strong project management and organizational skills to manage multi-partner efforts, and uses a discerning eye to position the agency for branding success.

ROLES & RESPONSIBILITIES

• Design and implement an integrated strategic communications plan to advance APCH's brand identity and key messages in collaboration with the Chief Development Officer, Senior Director of Engagement, and other partners; create marketing and public relations strategies and plans that will allow APCH leadership to cultivate and enhance meaningful relationships with targeted external audiences, including press, media and key influencers.
• Serve as communications counselor to APCH leadership and board members, including initiating and drafting regular communiqués, e.g. blogs, op-eds, advising on talking points for events, etc.; ensure that the full Development Department remains aligned and informed of communications activity.
• Manage and cultivate press relationships to ensure coverage surrounding APCH programs, special events, public announcements, and other projects; serve as liaison for all media-related projects, including but not limited to, video shoots, media interviews, radio spots, PSAs, etc.
• Through supervision of the Digital Communications Coordinator, manage all external-facing communications initiatives including social media, fundraising events and special campaigns; create and manage digital communications content calendar encompassing social media and email marketing; write and edit copy for internal and external audiences, drive digital communications to ensure consistent agency messaging across all platforms.
• Oversee management of the agency website and social media platforms such as Instagram, Facebook, Tiktok, etc.; engage with external audience and supporters through social media channels, answering questions and making connections to appropriate staff members when necessary.
• Partner with APCH's annual fund program to drive unrestricted revenue via peer-to-peer fundraising platform, currently Classy, segmented email marketing and direct mail campaigns; develop compelling messaging and written content; oversee creation and execution of printed and electronic fundraising appeals; manage email messaging and communications through online platform, currently Mailchimp, including maintaining an up to date contact list, and creating and sending emails.
• Oversee development of all print communications including marketing collateral, annual reports, newsletters, direct appeals, event related materials, invitations, programs, etc., and manage associated vendors and contractors, including designers, printers and mailing houses.
• Provide creative direction for video and photo-related projects pertaining to community and special events.
• Manage an organized archive of digital assets (photos, APCH publications, AV) and ensure appropriate capture as assets are created and published.
• Develop, maintain and update master communications calendar including all electronic communications, social media planning, print collateral, etc.
• Create and implement appropriate assessments and reporting metrics for key initiatives, including social and direct email / mail.
• Support all hands fundraising events and serve as an ambassador of the agency for all donors and stakeholders with particular focus on media connections.

QUALIFICATIONS

Experience

Education & Language

Skills

Values & Competencies

COMPENSATION & BENEFITS

The salary range for this role is $100,000 - $115,000. This full-time, benefits-eligible hybrid position offers a dynamic mix of remote and in-office work, plus local travel to meet with partners and occasional evening or weekend events. APCH offers a competitive and comprehensive benefits package that includes health, dental, and vision coverage, a retirement plan, and generous paid time off. In addition, employees have access to professional development opportunities and leadership coaching to support ongoing growth.

A Place Called Home is an Equal Opportunity Employer committed to sustaining a diverse community with a work environment that is welcoming, respectful, and encouraging to all. We foster a culture of inclusion that celebrates and cultivates diversity along multiple dimensions, including race, ethnicity, sex, gender identity, gender expression, sexual orientation, out-of-home care, age, national origin, socioeconomic status, religion, ability, culture, and experience. We encourage applications from those who identify as people of color and / or as first-generation college graduates.

Envision Consulting was retained by A Place Called Home to search for their incoming Director of Marketing & Communications.

Applicants needing accommodation for any part of the application process may contact Envision Consulting at 626.889.7905 to request and arrange for assistance.