Senior Analyst Marketing Analytics

JOB SUMMARY: The Senior Analyst, Marketing Analytics will partner closely with senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring and optimizing marketing effectiveness across campaigns, including promotions, email, direct mail, and paid media. Leveraging cruise consumer behavior data and key performance metrics, the analyst will develop and manage analytics solutions to maximize marketing ROI. This position plays a critical role in supporting growth initiatives across North America and international markets, providing actionable insights to strengthen brand awareness, enhance customer loyalty, and accelerate revenue growth.

DUTIES & RESPONSIBILITIES:

• Own and continuously enhance end-to-end reporting across leads, customer profiles, bookings, web traffic, and multi-channel campaigns to drive performance for Marketing, Sales, Revenue, Executives, and Partners.
• Leverage advanced database skills to structure, query, and analyze large, complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
• Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions.
• Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
• Design and optimize executive-level Tableau dashboards using calculated fields, LOD expressions, and parameters-delivering dynamic, interactive reporting at scale.
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
• Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic recommendations on marketing investment.
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Perform other job-related functions as assigned.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.

EXPERIENCE:

• Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
• Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
• Familiarity with ETL processes and handling complex datasets is preferred but not required.
• Prior experience in the travel and hospitality industry is a plus but not mandatory.

COMPETENCIES/SKILLS:

• Advanced proficiency in SQL, Tableau, and Excel.
• Experience with Adobe Analytics is preferred.
• Knowledge of R and/or Python is a plus but not required.
• Skilled in developing automated tools and analytics solutions.
• Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
• Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
• Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
• Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.