Sr Manager, CRM

Sr. Manager, CRM

Department : Growth

Location : Hybrid WFH & Corporate Office; New York, New York

Reports To : Sr. Director, eComm & Marketing

We are seeking a Senior Manager of CRM to lead the development and execution of our customer relationship management (CRM) strategy. In this highly visible and impactful role, you'll oversee the implementation, optimization, and scaling of our CRM programs to drive customer engagement, retention, and revenue growth. The Sr. Manager of CRM will play a pivotal role in enhancing the customer experience across email, SMS, and loyalty channels, collaborating cross-functionally to execute a data-driven retention strategy.

What You'll Do

CRM Strategy & Leadership

• Lead the overall CRM strategy to drive revenue growth, customer retention, and loyalty.
• Own the email, SMS, and loyalty marketing programs, ensuring alignment with the broader marketing and brand strategies.
• Develop and implement lifecycle marketing strategies across all stages of the customer lifecycle, including onboarding, retention, win-back, and advocacy programs.
• Manage a high performing Marketing Coordinator, coaching and mentoring them to bring strategies to life.
• Identify emerging trends in CRM and retention marketing, recommending innovations to improve customer experience and campaign performance.

Campaign Management

Loyalty & Referral Programs

Segmentation & Personalization

Data Analysis & Optimization

Cross-Functional Collaboration

Qualifications :