Principal Demand Generation Marketing Manager - Integrated Campaigns
Datadog is looking for an experienced Principal Demand Generation Marketing Manager, Integrated Campaigns to strategize and execute full funnel campaigns globally. You will act as a thought leader, building the bridge between product, sales, and marketing to deliver campaigns that support key products and company initiatives. You will also help define the reporting, measurement, and orchestration of these programs across all marketing channels.
What You’ll Do
- Create, optimize, and analyze end‑to‑end integrated campaigns across paid, owned, and earned channels.
- Develop customized experiences using digital channels such as , Display, and Facebook.
- Create high‑converting landing page content in partnership with product marketing and sales teams.
- Promote in‑house content to relevant audiences worldwide.
- Collaborate with sales, field marketers, and other team members to grow Datadog in key sectors.
- Deep‑dive into campaign metrics to assess impact across the funnel.
Who You Are
Bachelor’s degree in Marketing or related field.10+ years operating marketing lead / demand generation campaigns (webinars, advertising, ABM, etc.).4–5 years running integrated campaigns at scale supporting major initiatives.Excellent written and verbal communication skills and proven influence.Strong understanding of PLG motions.Proficiency in data analysis using BI tools and spreadsheets.Self‑starter thriving in a fast‑paced, non‑structured environment.Interest in a high‑growth startup atmosphere.Bonus Points
Experience marketing to a DevOps audience.Experience creating integrated campaigns from scratch.Experience or passion for the SaaS space.Self‑admitted technology nerd.Benefits and Growth
New hire stock equity (RSU) and employee stock purchase plan (ESPP).Continuous professional development, product training, and career pathing.Intra‑departmental mentor and buddy program.Inclusive company culture and community guilds.Generous and competitive benefits package.Pathways for continuous career development.Remuneration
Salary range : $143,000—$190,000 USD per year, plus variable compensation.
About Datadog
Datadog (NASDAQ : DDOG) is a global SaaS business providing cloud infrastructure monitoring and observability. Our mission is to break down silos and solve complexity in the cloud era for engineers and their customers.
Equal Opportunity at Datadog
Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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