Marketing Specialist

Job Description

Job Description

Salary :

Marketing Specialist Creations Med Aesthetics & Wellness Spa

Are you a creative and strategic marketing professional with a passion for aesthetics and wellness? Creations Med Aesthetics & Wellness Spa is seeking an innovative Marketing Specialist to elevate our brand, attract new clients, and drive business growth through impactful marketing strategies.

Who We Are

Founded by Elizabeth Remis, Creations is more than a medical aesthetics centerwe are an oasis where beauty and wellness intertwine. Our dedicated team is on a mission to help clients achieve their best selves through a wide range of advanced medical spa and wellness treatments tailored to meet each individuals unique needs. Whether it's turning back the clock, boosting overall wellness, or simply indulging in self-care, were here to empower our clients to look and feel their bestinside and out.

Your Role

As our Marketing Specialist, you will play a key role in developing and executing marketing strategies to enhance brand visibility, attract new clients, and promote our services. You will oversee all aspects of digital and traditional marketing, manage GoHighLevel (GHL) workflows, and drive strategic partnerships to achieve measurable business growth. Your role will include managing advertising campaigns, optimizing digital platforms, and reporting performance to stakeholders.

Key Responsibilities

Develop and implement comprehensive marketing strategies to promote Creations services and brand, aligning with monthly themes and seasonal campaigns (e.g., Spring glow-up, Valentines Day promotions)

Create and manage engaging content for social media (Facebook, Instagram, TikTok, LinkedIn), website, email newsletters, and blogs, ensuring brand consistency and SEO optimization

Oversee and optimize all advertising campaigns, including paid ads on Facebook, Instagram, and Google Ads, to maximize lead generation and ROI

Manage the Go High Level (GHL) platform, including workflows, funnels, forms, lead management, social media integrations, pipelines, and automations to streamline marketing processes

Develop strategic B2B partnerships with local businesses, influencers, and media to expand brand reach and drive cross-promotional opportunities

Enhance domain authority through link-building strategies, content optimization, and local SEO via Google My Business

Utilize Google Analytics to track website performance, user behavior, and campaign effectiveness, providing actionable insights for optimization

Prepare and deliver detailed performance reports to stakeholders, highlighting KPIs such as newsletter open / click rates, ad ROAS, lead-to-consult conversion, and overall campaign performance

Plan and execute educational events, webinars, and VIP launch events to attract affluent clientele and generate leads

Promote loyalty and VIP programs, leveraging client testimonials and success stories to enhance engagement and retention

Develop and manage a monthly content calendar, including newsletters, social media posts, blogs, and event promotions, ensuring timely execution and team coordination

Utilize tools like Canva, ChatGPT (following the 4 Ps framework : Profile, Prompt, Proofread, Publish), and GHL to streamline content creation and lead nurturing

Oversee website optimization for lead generation, ensuring effective lead magnets (e.g., $100 gift card with GTKY consultation) and clear CTAs

Coordinate brand photoshoots, capturing lifestyle, treatment, and seasonal content to support marketing efforts

Drive referrals and reviews through targeted campaigns and incentives to increase word-of-mouth marketing

Monitor industry trends and competitor activities to refine strategies and maintain a competitive edge

What Were Looking For

Proven experience in marketing, preferably in a MedSpa, aesthetics, or luxury wellness setting

Expertise in managing GoHighLevel (GHL) for workflows, funnels, forms, lead management, social media, and pipelines

Strong knowledge of digital marketing, including social media, SEO, paid ads, domain authority, and Google Analytics

Experience developing and managing strategic B2B partnerships to enhance brand reach

Creative mindset with the ability to develop compelling campaigns, storytelling, and visuals

Proficiency in marketing tools such as Canva, Google Analytics, GHL, email marketing platforms, and ChatGPT for content creation

Excellent written and verbal communication skills with a keen eye for detail

Experience in planning and executing events, webinars, or promotions to drive client engagement

Knowledge of medical aesthetics services, such as Botox, fillers, lasers, and IV therapy, is a plus

Ability to work independently and collaboratively in a fast-paced environment

Strong analytical skills to track performance and report to stakeholders effectively

Why Join Creations Med Aesthetics & Wellness Spa?

Be part of a fast-growing and innovative medspa

Work in a beautiful, upscale environment with a supportive team

Opportunities for growth and competitive compensation

Make a meaningful impact by helping clients discover transformative wellness and aesthetic experiences

If you are a creative, results-driven marketer who thrives in a dynamic, client-focused environment, we want to hear from you.

Apply today and take the next step in your career with Creations Med Aesthetics & Wellness Spa.