Demand Generation Manager

Demand Generation Manager

As a Demand Generation Manager you will manage campaigns and programs that build pipeline and ladder up to Contentful's revenue goals and company objectives. You will be a part of the Demand Generation function within Contentful's Marketing team and collaborate closely with Sales, Product, and other functions within Marketing to develop and execute global integrated, buyer journey-driven demand generation campaigns.

What to expect?

• Ideate creative campaigns that help cut through the noise and engage target personas across online and offline channels.
• Develop, execute, analyze, and optimize campaigns and programs that create demand and accelerate buying cycles; drive pipeline and bookings that meet Marketing's influenced and originated contributions goals.
• Collaborate with Field organization, including BDRs, to enable and activate for promotions and follow-ups of demand generation campaigns and programs
• Assess the effectiveness of your campaigns using measurement and attribution modeling techniques to optimize future programs and campaigns
• Monitor lead creation and influence by program message, persona, and vertical
• Collaborate with and project manage cross-functional teams and vendors to ensure deliverables are on time and on budget
• Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
• Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment

What you need to be successful

What's in it for you?

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement : The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data / ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD / technology), for example.

Salary Range : $143,000 - $193,000 [This position is eligible for equity awards in accordance with the terms of Contentful's equity plans.]

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Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

"Everyone is welcome here" is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security-esk@contentful.com with any information you may have.

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