SEO Specialist

Description : SEO Specialist

Were seeking a results-driven SEO Specialist to join our marketing team and help increase organic website traffic, improve search engine rankings, and drive qualified leads for our industrial automation solutions. As a key member of our marketing team, youll drive technical SEO, on-page optimization, and keyword-driven content development to elevate maplesystems.com in search engine results.

Salary and Benefits :

At Maple Systems we invest in our people. When you join our team, youll receive :

Competitive Salary

$27.00 - $40.00 hourly, based on experience.

Comprehensive Healthcare

100% employer-paid medical, dental, and vision insurance.

Employee Ownership

Be a part of something bigger as an employee-owner.

Retirement Savings

401(k) plan with company match to secure your future.

Work-Life Balance

Paid sick leave and vacation that accrues immediately.

Join a team that values your well-being, supports your growth, and celebrates shared success!

You will play a central role in enhancing our visibility across Google and other search engines through keyword research, technical audits, content gap analysis, and ranking factor improvements. The ideal candidate brings not only a deep understanding of traditional SEO best practices but also has an eye toward how AI and evolving search technologies are reshaping search behavior and content strategy. If you're a savvy digital marketer with a passion for SEO, data-driven growth, and agile thinking we want to hear from you.

Responsibilities

Develop and implement SEO strategies that drive organic growth and improve domain authority

Perform regular technical SEO audits to optimize crawlability, indexing, mobile usability, site speed, and Core Web Vitals

Conduct detailed keyword research, competitor analysis, and content audits to identify ranking opportunities

Collaborate with in-house content creators to develop high-performing SEO content, blog articles, videos, and landing pages aligned with user intent and search opportunities

Monitor and optimize on-page SEO elements (title tags, meta descriptions, headers, schema markup, internal linking)

Support and improve content strategy using analytics to guide decisions on content gaps, topic clusters, and pillar content

Leverage SEO tools such as Google Search Console, SEMrush, and GA4 to monitor performance, track KPIs, and identify technical issues

Work closely with sales and technical resource teams to uncover customer needs, pain points, and industry trends to align content with

Report regularly on SEO performance metrics, including keyword rankings, organic sessions, backlinks, and conversion rates

Assist in optimizing PPC landing pages, email campaigns for improved conversion and SEO value

Stay up to date with algorithm changes, emerging SEO trends, and industry updates

Qualifications

4+ years of experience in SEO from tactical execution to strategy

Strong understanding of search engine algorithms, ranking factors, and Googles E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles

Ability to manage both technical and content-driven SEO efforts

Solid grasp of HTML / CSS basics, structured data, and website architecture as it relates to SEO

Experience working with cross-functional teams including sales, developers, and marketing

Detail-oriented with a data-first mindset

Knowledge of industrial automation is a bonus

Qualities Youll Need to be Successful

An appreciation for how to communicate constructively with people from non-technical backgrounds

Desire to make projects awesome, regardless of your contribution

Ability to express your ideas constructively within a collaborative team framework

Coachable and willing to learn and willing to teach

Job Type : Full-time

Expected hours : 40 per week on site

Schedule : Monday to Friday

Ability to Commute : Everett, WA 98204 (Required)

Requirements :

Compensation details :

27-40 Hourly Wage

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