SEO Specialist, Sports Betting & iGaming Job at Advance Local in Myrtle Point

Overview

As an SEO Specialist with Advance Local focused on Sports Betting and iGaming content, you’ll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you’ll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.

The base salary range is $52,500 - $67,500

Responsibilities

• Owning the category reporting and analysis as you become a go-to expert on metrics and KPI’s
• Building multi-level reporting views and workflows that seek to deliver actionable data to team members
• Industry competitive analysis, providing deep, actionable insights to team members
• Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
• Conducting competitive analysis to identify and recommend new techniques and strategies
• Analyzing and developing optimization tactics that result in high-value conversion actions
• Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
• Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
• Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
• Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices

Qualifications

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