Business Analyst

About the Role

We are seeking a highly analytical, business-minded Business Analyst to support our rapidly growing, consumer-focused organization. Backed by private equity, our company is experiencing accelerated growth and operational expansion, creating a growing need for intelligent, data-driven decision-making support.

In this role, you will work cross-functionally with Sales, Marketing, Operations, and Finance to generate insights, streamline processes, and enable leadership to execute strategic initiatives with clarity and speed. You will analyze performance metrics, build dashboards, and provide actionable insights that support revenue growth, operational efficiency, and long-term business value.

What You'll Do

• Data Analysis & Insight Generation
  • Analyze sales performance, marketing impact, and operational KPIs to identify trends and opportunities.
  • Build dashboards, reports, and decision-support tools that provide real-time visibility into business metrics.
  • Conduct funnel analysis, and performance segmentation to support growth initiatives.
• Financial & Operational Modeling
  • Develop projections, scenario analyses, and models for revenue, customer acquisition, churn, and unit economics.
  • Support budgeting and forecasting cycles with accurate, synthesized data.
  • Provide analytical support for pricing tests, product launches, and market expansion initiatives.
• Performance Reporting for Leadership & Investors
  • Prepare data, insights, and narrative reporting for board materials and investor updates.
  • Uphold high standards of accuracy, consistency and data integrity aligned with private equity expectations.
  • Track and report on value-creation initiatives and operational improvements.
• Cross-Functional Strategy & Support
  • Partner with Marketing, Sales, Operations, and Finance to diagnose challenges and accelerate business outcomes.
  • Support the creation and execution of strategic projects that drive revenue, efficiency, and customer experience improvements.
  • Translate complex data into clear, actionable insights for non-technical teams.
• Process Optimization & Systems Support
  • Identify gaps or inefficiencies in workflows and recommend scalable, long-term solutions.
  • Collaborate with technology teams to enhance CRM, ERP, and analytics tools.
  • Help build a data-driven culture through documentation, training, and process standardization.

What You'll Bring

Required

• Bachelor's degree in Business, Finance, Economics, Data Analytics, or related field.
• 2–5+ years in an analytical role (Business Analyst, FP&A, Strategy, Consulting, or similar).
• Strong proficiency with Excel/Google Sheets, SQL, and BI tools (Power BI, Tableau, Looker, etc.).
• Proven ability to turn complex data into actionable insights.
• Experience in a fast-paced, high-growth environment.

Preferred

• Experience in a B2C environment (consumer services, retail, e-commerce, home services, subscription models, etc.).
• Prior exposure to private-equity-backed companies or investor reporting.
• Familiarity with customer acquisition analytics, digital marketing metrics and KPIs.
• Ability to thrive in ambiguous situations and self-direct in a dynamic environment.

Success Traits

• Analytically rigorous with strong financial and strategic thinking.
• Highly adaptable—comfortable with frequent change and quick turnarounds.
• Bias toward action—drives clarity, identifies solutions, and executes.
• Strong communicator who can convey insights clearly to executives and business leaders.
• Detail-oriented while maintaining a big-picture perspective.

Why People Love Working Here

• Opportunity to make a measurable impact during a pivotal, high-growth phase.
• Exposure to senior leadership.
• Fast-paced environment where data is central to decision-making.
• Ability to shape systems, processes, and analytics infrastructure from the ground up.

Benefits & Perks

• Comprehensive medical, dental, and vision plan options
• Health Savings Account (with HDHP enrollment)
• Health & dependent care flexible spending accounts
• Company-paid basic life insurance
• Voluntary supplemental life insurance
• Company-paid short-term disability insurance
• Voluntary long-term disability
• Company-paid Accident and Hospital Indemnity
• 401(k) with company match (Pre-tax & Roth options)
• Paid PTO, bereavement leave, and maternity leave
• 7 company-paid holidays
• Employee Assistance Program (EAP)