Senior Media Planner

A company is looking for a Senior Media Planner.

Key Responsibilities

Develop integrated media strategies that align with brand objectives across HCP and DTC audiences

Oversee campaign implementation and manage budgets to achieve campaign KPIs

Serve as a day-to-day client contact, providing strategic thought leadership and collaboration with cross-functional teams

Required Qualifications

Bachelor's degree in Marketing, Advertising, Communications, or related field

3-5 years of media planning experience within healthcare, pharmaceutical, or consumer health industries

Strong understanding of HCP and consumer media strategies, including digital and social platforms

Familiarity with healthcare media regulations and privacy-compliant data targeting

Analytical mindset with proficiency in campaign management and reporting tools