Digital Content Creator Job at University of Utah in Salt Lake City

Job Summary

Digital Content Creator

Develop and maintain organization's online social networking and digital media accounts (e.g., Facebook, LinkedIn, Twitter) to help achieve marketing goals. Create marketing or promotional content for social media outlets and digital media distribution. Monitor and manage content including blogs, message boards, discussion groups, live chats, and status updates. Edit and filter inappropriate content and report or address Web abuse. Facilitate discussions or respond to inquiries. Analyze and report usage statistics. Provide feedback and analysis to management and other business functions, such as customer service, product development, and sales.

The Department of Neurology at the University of Utah is seeking a Social Networking & Digital Media Specialists to enhance its online presence through strategic social media management and content creation. From designing eye-catching graphics and shooting high-quality videos to strategizing impactful social media campaigns, the Content Creator will play a crucial part in strengthening the department\'s visibility and driving engagement.

Learn more about the great benefits of working for University of Utah : benefits.utah.edu

The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities

• Social Networking & Digital Media Specialist, I – Social Media Management : Maintain and grow the department\'s social media presence
• Content Creation : Generate ideas for social media feed; Create relevant, engaging social media posts using consistent branding and design elements, including written content, graphics, and videos. Video content creation is a significant aspect of the position.
• Run specialized campaigns for events such as Giving Day, Stroke Week, and ALS Awareness Month; Post event reminders on X, Instagram, and Facebook, and create events on Facebook and LinkedIn; Produce social media posts promptly upon leadership request; Amplify neurology-related research, educational content, and patient stories
• Event Coverage : Provide social media coverage for department events, including taking photographs / videos and creating posts
• Strategy Implementation : Develop and execute a content calendar; Create a comprehensive social media strategy for the department, including shaping department reputation, pinpointing target audiences and relevant trends, and adapting content to each platform; Utilize analytics to guide future content decisions and fulfill department goals; Monitor and respond to comments and messages
• Communication : Work closely with the Communications, Marketing, and Advancement teams; Collaborate with other university departments, faculty and staff members, and external entities

This is an Entry-Level position in the General Professional track. Job Code : PRN43224B

Minimum Qualifications

EQUIVALENCY STATEMENT : 1 year of higher education can be substituted for 1 year of directly related work experience (Example : bachelor\'s degree = 4 years of directly related work experience).

The department may hire at one of the following job levels :

Social Networking & Digital Media Specialist, I : Requires a bachelor\'s (or equivalency) + 2 years of directly related work experience or a master\'s (or equivalency) degree.

Preferences

Details

#J-18808-Ljbffr