Director Intelligent Demand Gen

About Lumen

Lumen connects the world. We are igniting business growth by connecting people, data and applications quickly, securely, and effortlessly. Together, we are building a culture and company from the people up committed to teamwork, trust and transparency. People power progress. We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.

The Role

This role will reimagine how we engage prospects and respond to marketing signals by embedding GenAI, full-funnel analytics, and real-time insights into the marketing funnel and how that is delivered to sales. This role will be the connective tissue between marketing and salesdriving alignment, velocity, and measurable impact.

The Main Responsibilities

• Redesign SDR workflows using GenAI to automate lead qualification, customer intel packaging, and ABM content delivery.
• Partner with Sales Enablement and Field Activation teams to embed AI-powered tools into daily SDR operations.
• Own the end-to-end funnel visionfrom MQL to SQL to closed-wonensuring insights are actionable and aligned to priority plays.
• Deliver weekly funnel reports and dashboards to sales leaders, highlighting conversion benchmarks, opportunity gaps, and campaign performance.
• Collaborate with Sales Strategy to redefine how marketing signals (intent, engagement, content consumption) trigger sales actions.
• Build closed-loop feedback systems to continuously optimize campaign tactics based on sales outcomes and sentiment.
• Serve as a strategic partner to Product Marketing, Brand, and Data Science teams to ensure cohesive messaging and signal interpretation.
• Lead tiger teams and working groups focused on funnel acceleration, AI use cases, and sales activation.
• Drive cultural change across marketing and sales by fostering transparency, proactive recognition, and cross-functional trust.
• Influence organizational restructuring decisions to align talent and resources with high-impact initiatives.

Success Metrics

What We Look For in a Candidate

Compensation

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.

Location Based Pay Ranges :

Background Screening

If you are selected for a position, there will be a background screen, which may include checks for criminal records and / or motor vehicle reports and / or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page.

Equal Employment Opportunities

We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status.

Disclaimer

The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.

Application Deadline

11 / 15 / 2025