OluKai Creative Strategist

Job Description

Job Description

Salary : Who We Are :

At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

Our Marketing team is charged with bringing that spirit to lifecombining brand storytelling with modern digital performance. Were seeking aCreative Strategist who can merge the art of narrative with the science of data, transforming insights into creative that converts and inspires.

About The Role :

TheCreative Strategist serves as the channel champion for OluKais Direct-to-Consumer (DTC) and Amazon business channels. Sitting at the intersection of performance marketing and brand storytelling, this role ensures OluKais digital advertising and eCommerce content are as authentic as they are effective.

You will translate key eCommerce and media performance metricstraffic, conversion rate, AOV, CAC, attribution, and incrementalityinto actionable creative insights. Through deep platform understanding, youll inspire creative teams to develop world-class advertising acrossUGC-driven content, paid social, video, static, and emerging ad formats.

Key Responsibilities include but are not limited to :

1. Channel Strategy & Insights

• Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.
• Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth.
• Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.

2. Creative Briefing & Development

UGC and creator-led ads (authentic, relatable storytelling)

3. Performance, Optimization & Iteration

4. Collaboration & Culture

Requirements and Qualifications :

Location & Office Structure : This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week. Subject to change without notice as per company guidelines.

Compensation : The salary range for this position is $111,000 to $140,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits and Perks :

Archipelago Companies values a diverse, inclusive, and entrepreneurial workforce and culture, and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at hr@arch-cos.com. Archipelago will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.