Talent.com
Digital Strategy Lead Customer Experience, Digital & Media Strategy Team
Digital Strategy Lead Customer Experience, Digital & Media Strategy TeamGilead • San Mateo, CA, US
Digital Strategy Lead Customer Experience, Digital & Media Strategy Team

Digital Strategy Lead Customer Experience, Digital & Media Strategy Team

Gilead • San Mateo, CA, US
21 hours ago
Job type
  • Full-time
Job description

Director Of Digital Strategy

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. Are you a strategic leader who thrives at the intersection of media, data, and technology? Join Gilead as Director of Digital Strategy, where you'll shape personalized engagement for consumers, patients, and HCPs.

As the primary strategic advisor to US brand teams, you'll serve as the main liaison between brand objectives and digital capabilitiesensuring seamless collaboration and alignment. This role demands exceptional communication, influence, and storytelling skills to translate business goals into impactful digital solutions.

The preferred work location for this position is Foster City, CA, with Parsippany, NJ as an alternative. Candidates residing in these areas are strongly encouraged to apply. Please note that relocation assistance is not available for this role.

What You Bring

  • Passion for creating meaningful, customer-centric digital strategies
  • Journey design mindset that has experience stitching together omnichannel experiences
  • Deep expertise in media, data, and clean room environments
  • Ability to translate ad-tech and platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into actionable strategies
  • Strong collaboration skills with cross-functional teams, driving measurable impact and optimization
  • Solid understanding of pharma compliance and evolving privacy regulations

Key Responsibilities

  • Develop and execute digital strategies aligned with brand objectives and business goals
  • Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms
  • Design personalized content strategies to enhance engagement for HCPs and patients
  • Embed digital best practices and innovation into brand planning, leveraging success across the organization
  • Drive insight development and measurement frameworks (KPIs, learning agendas, reporting tools)
  • Identify opportunities for digital health innovation and emerging technologies
  • Collaborate with media partners and internal teams to optimize activations and audience targeting
  • Provide strategic guidance on digital operations, capability development, and process optimization
  • Ensure regulatory alignment and compliance across all digital initiatives
  • Act as a business partner to therapeutic areas, integrating digital strategies into broader commercial plans
  • Basic Qualifications :

    Bachelor's Degree and Twelve Years' Experience

    OR

    Masters' Degree and Ten Years' Experience

    OR

    PhD and Eight Years' Experience

    Preferred Qualifications

  • 8+ years in digital strategy or omnichannel marketing, with agency experience a plus
  • Expertise in digital planning, media activation, performance measurement & optimization
  • Skilled in audience planning and activation using 1P and 3P datasets
  • Proven ability to develop personalized content strategies across channels
  • Experience in customer journey mapping and CRM / web journey design
  • Ability to build strong stakeholder relationships and foster cross-functional collaboration
  • Proven strategic thinker with clear, persuasive communication to deliver impactful storytelling and influence decisions.
  • Biotech / pharma experience preferred, across broad and rare therapeutic areas
  • Familiarity with digital health technologies (telehealth, wearables, digital therapeutics)
  • Analytical mindset with data-driven decision-making experience
  • Bachelor's degree required; MBA or advanced degree preferred
  • Ability to travel 20 30%
  • Performance Indicators

  • ROI / RX Lift on digital marketing initiatives
  • Engagement and conversion rates across channels
  • Adoption of personalized content strategies
  • Effectiveness of CX journey mapping and pain point resolution
  • Cross-functional alignment and stakeholder satisfaction
  • The salary range for this position is : $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.

    Create a job alert for this search

    Digital Strategy Lead • San Mateo, CA, US

    Related jobs
    Senior Director, Data and AI Architecture Leader

    Senior Director, Data and AI Architecture Leader

    Dynavax Technologies • Emeryville, CA, United States
    Full-time
    This position can be 100% remote, but must be located in the United States.Dynavax is a commercial-stage biopharmaceutical company developing and commercializing novel vaccines to help protect the ...Show more
    Last updated: 30+ days ago • Promoted
    Director Strategy & Initiative Design

    Director Strategy & Initiative Design

    Equinix • Redwood City, CA, US
    Full-time
    Director Strategy & Initiative.Equinix is the world's digital infrastructure company, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.A place whe...Show more
    Last updated: 10 days ago • Promoted
    Director, Integrated Media Strategy

    Director, Integrated Media Strategy

    Butler, Shine, Stern & Partners • Sausalito, CA, US
    Full-time
    Director, Integrated Media Strategy.The Director, Integrated Media Strategy is for a candidate who is relentlessly curious, passionate about media, riveted by the evolving digital marketplace, crea...Show more
    Last updated: 28 days ago • Promoted
    Digital Strategy Analyst, HLS

    Digital Strategy Analyst, HLS

    Adobe • San Francisco, California, USA
    Full-time
    Changing the world through digital experiences is what Adobes all about.We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experien...Show more
    Last updated: 3 days ago • Promoted
    Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team

    Digital Strategy Lead – Customer Experience, Digital & Media Strategy Team

    Gilead Sciences • Foster, California, USA
    Full-time
    At Gilead were creating a healthier world for all people.For more than 35 years weve tackled diseases such as HIV viral hepatitis COVID-19 and cancer working relentlessly to develop therapies that...Show more
    Last updated: 23 hours ago • Promoted
    Digital Strategy Lead, Accelerated Growth, Google Customer Solutions

    Digital Strategy Lead, Accelerated Growth, Google Customer Solutions

    San Francisco Staffing • San Francisco, CA, US
    Full-time
    Digital Strategy Lead, Accelerated Growth.Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment.You bring...Show more
    Last updated: 21 days ago • Promoted
    Technical Customer Success Specialist

    Technical Customer Success Specialist

    PG Forsta • Emeryville, CA, United States
    Full-time
    PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industries-a status we earned over decades of deep partnership with clients to help them understan...Show more
    Last updated: 28 days ago • Promoted
    Strategic Initiatives Lead, GTM

    Strategic Initiatives Lead, GTM

    Intercom • San Francisco, CA, US
    Full-time
    Strategic Initiatives Lead, GTM.Intercom is the AI Customer Service company on a mission to help businesses provide incredible customer experiences. Our AI agent Fin, the most advanced customer serv...Show more
    Last updated: 30+ days ago • Promoted
    Segment Strategy Lead

    Segment Strategy Lead

    Sila • Alameda, California, USA
    Full-time
    We are Sila a next-generation battery materials company.Our mission is to power the worlds transition to clean energy.To create this future our team is building a better lithium-ion battery from th...Show more
    Last updated: 18 days ago • Promoted
    Senior Director, Digital Experience Strategy

    Senior Director, Digital Experience Strategy

    ServiceNow • San Francisco, California, USA
    Full-time
    The Senior Director Digital Experience Strategy is responsible for defining and advancing ServiceNows end-to-end digital experience vision ensuring every interaction across our owned channels is s...Show more
    Last updated: 20 days ago • Promoted
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics #81011

    University of California-Berkeley • Berkeley, CA, United States
    Full-time +1
    At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special pla...Show more
    Last updated: 30+ days ago • Promoted
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011

    InsideHigherEd • Berkeley, California, United States
    Full-time
    Director, Advertising & Digital Marketing (4138U) Intercollegiate Athletics 81011.At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome a...Show more
    Last updated: 30+ days ago • Promoted
    Strategy Director

    Strategy Director

    ClifyX • San Francisco, CA, US
    Full-time
    Strategy, Business Development, Experience Strategy, Digital Business Transformation, Consulting, Leadership.Remote Northeast, NY, NJ, PA, DC, MD, VA, MA, CT $208,000-$312,000 a year, based on NYC ...Show more
    Last updated: 21 days ago • Promoted
    Senior Director, Strategy Execution - Consumer Experience Journeys

    Senior Director, Strategy Execution - Consumer Experience Journeys

    Kaiser Permanente • Oakland, CA, US
    Full-time
    Senior Director, Strategy Execution - Consumer Experience Journeys.Open to candidates in all KP locations (CA, WA, OR, CO, IL, GA, MD, DC, VA, and HI). Must be able to work PST hours.The Senior Dire...Show more
    Last updated: 5 days ago • Promoted
    Sr. Change Management Lead, AI Initiatives

    Sr. Change Management Lead, AI Initiatives

    Apple • San Francisco, CA, US
    Full-time
    Change Management Lead, AI Initiatives.Marcom is the creatively-led global team that oversees Apple's consumer facing marketing. We ensure the flawless development and execution of world-class commu...Show more
    Last updated: 30+ days ago • Promoted
    Director of Marketing, Digital Growth and Guest Experience

    Director of Marketing, Digital Growth and Guest Experience

    Backroads • Berkeley, California, USA
    Full-time
    We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you ...Show more
    Last updated: 20 days ago • Promoted
    Technical Lead - AI, Digital & Customer Experience

    Technical Lead - AI, Digital & Customer Experience

    Dexian • San Francisco, CA, United States
    Full-time
    Dexian has been engaged by a major San Francisco corporation to identify a full-time, staff.Technical Lead - AI, Digital and Customer Experience,. Lead the architecture and delivery of engaging, sca...Show more
    Last updated: 3 days ago • Promoted
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Hercules, California, US
    Full-time +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...Show more
    Last updated: 30+ days ago • Promoted