Lead Generation Strategy Manager (PHOENIX)

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values honesty, integrity, loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As our Marketing Manager - Leads & Lifecycle, you'll be at the forefront of driving growth by developing and optimizing our leads and lifecycle marketing strategy. You'll be a key player in transforming our approach to leads management, shifting towards a member-centric model that maximizes engagement and conversion. You will leverage your analytical skills to translate data into actionable insights, working collaboratively with campaign analysts, mar-tech, IT, and creative teams to build a robust and streamlined leads program that leverages data and technology to improve performance. With a performance marketing mindset, you will balance strategic thinking with hands-on execution, managing a roadmap of initiatives that directly impact our business goals. You will track, analyze, and evaluate the strategic effectiveness through financial metrics such as ROI. This role involves creating, facilitating, and executing marketing campaigns across various channels, managing agency resources and budgets, and developing partnerships with internal and external resources to achieve USAA's brand and product goals. You will be instrumental in launching innovative leads lifecycle and nurture strategies, driving personalization capabilities and shaping the short and long-term execution roadmap. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position. What you'll do : Implements strategies and tactics to support the acquisition, development and retention of business and / or effectively manages agency to ensure alignment with goals and priorities over multiple products / strategies. Applies expert knowledge of marketing principles to complex, and often unique work assignments. Applies expert knowledge of the business, its products and processes, advising senior management on issues. Leads and motivates cross functional team members in the development and implementation of key initiatives. Serves as the primary resource for cross-functional team members on escalated issues of a unique nature. Leads the process management role through the creation, monitoring and execution of new processes, in addition to enhancing current processes. Assigns the appropriate level of resources for marketing programs based on key business goals and / or is responsible for leading the development and overall project management oversight of multiple marketing campaigns and go-to market plans. Leads the facilitation and maintenance of data in internal systems and / or campaign planning tools and / or applies mathematical and statistical concepts to effectively gather and interpret data. Directs analyses, root cause identification and development and recommendation of key work product. Creates and uses a product and service strategy to leverage placement (distribution) principles and strategies to maximize business growth and / or makes appropriate recommendations based on evaluation of prospect / customer needs and receptivity. Effectively follows the marketing process to coordinate and align peers, enterprise partners and senior management. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures. What you have : Bachelors Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. 8 or more years of relevant business support and / or general analysis experience. Demonstrated leadership experience. Subject-matter-expert knowledge of Microsoft Office Tools to include Word, Excel and Access. Subject-matter-expert knowledge of relevant industry data sources. What sets you apart : Financial Services industry experience a plus. Demonstrated experience developing engaging journeys and implementing personalized experiences across multiple channels (i.e Email, Direct Mail, SMS, Outbound Call). Prior experience managing complex audience strategies and defining audience requirements to ensure alignment with customer needs and business objectives. A strong foundation in leveraging data to fuel lifecycle programs including familiarity with Next Best Action and predictive models to drive leads prioritization and scoring. Technology Proficiency : Familiarity with enterprise-level marketing cloud solutions and mar-tech stacks, including Customer Data Platforms (CDPs) and Email Service Providers (ESPs) and their critical role in achieving business objectives (i.e Salesforce, Adobe). Exceptional Project Management & Communication : Experience managing cross-functional teams and communicating effectively with diverse groups of stakeholders. Compensation range : The salary range for this position is : $114,080 - $218,030. Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting. USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.