Director of Marketing

Director Of Sales & Marketing

Meow Wolf opens portals of possibility. Come as you are! We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.

We are seeking a Director of Sales & Marketing to lead marketing strategies and tactics for Meow Wolf's Santa Fe exhibition, House of Eternal Return, including external partnerships. Part marketer, part strategist, and part Meow Wolf superfan, this experienced individual has deep marketing, tourism and media knowledge in Santa Fe combined with an acute business mentality, a passion for optimization, and a drive for crazy-fast growth. This includes acquiring and retaining Meow Wolf exhibition visitors & fans through brand awareness and interest-building campaigns, paid media strategy and execution, content strategy, community outreach campaigns, partnership marketing, as well as promotion for community events, programming and concerts that are held at Meow Wolf. This experienced individual will manage and lead community outreach targeting the tourist audience segment, as well as residents to grow our awareness and visitor base, ultimately sparking imagination in millions of lives.

Key Responsibilities include : Evangelize and establish House of Eternal Return as a must-see attraction through strategic marketing initiatives; Manage and lead conversion-based tactics to drive ticket sales for visitors in Santa Fe (locals and tourists) as well as those planning to travel to the area; Create and oversee campaigns spanning the entire acquisition and retention funnel of exhibition ticket sales, as well as for community events, programs and concerts; Work closely with Senior Leadership in Marketing, Communications, and Exhibition Operations to meet all marketing priorities; Acquire new business opportunities by generating targeted group sales leads through hotel and tour packages, and working closely with industry partners to host tours and familiarization trips; Join tour and travel associations to begin collecting leads and maintain access to current tourism research, and create partnership opportunities within the tourism industry and local hotel concierges; Leverage partnerships, both strategic and through off-site activations, with local organizations and entities to capitalize on influx of visitors to Santa Fe metro area, to increase awareness, pique interest and ultimately convert to general admission ticket sales revenue; Drive interest in private events and group sales through collaboration with internal digital marketing team, as well as through partnerships with local tourism entities; Project manage local, internal exhibition photography and videography requests; Acquire new customers by attracting and generating awareness by engaging in Santa Fe activities both on- and off-site, including in tourists and local audience segments; Engaging online (organic social, paid media) and offline (OOH / print / audio) channels; Developing and executing a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team; Manage the day to day and project management duties of organic local social media channels; Curating and executing monthly email marketing campaigns aimed at increasing visitation; Promoting Meow Wolf Santa Fe through user generated content, on both owned and third-party channels; Developing, reviewing, updating and implementing strategic planning of the business including sales, financial performance; Delivering regular reports of campaign results, including evaluation of KPIs / ROI; Developing and maintaining relationships with key members of the Santa Fe tourism, hospitality industry, and consumer relations; Direct and coordinate local marketing activities to meet business and profitability growth objectives of the attraction; Ensure compliance with local, state and federal regulations; Ensure adherence to Meow Wolf's parent brand and identity in campaigns and in all communication channels, in concert with a location, property or sub-brand; Proactively keep abreast of current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment); Strategize and innovate marketing initiative around key data metrics including survey results and Net Promoter Score, length of stay, programming and repeat visitation; Other duties as assigned.

Required Qualifications include : BS / BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising; 10+ years professional experience in marketing; Current or recent business and market experience in Santa Fe required; Established relationships with key, local hospitality entities is ideal; Strong written and verbal communication skills; Detail-oriented, data-driven, with a high degree of financial literacy; Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership; Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality; Ability to honor the brand as it is while elevating it to a new level of recognition in the world.

Work Environment and Physical Demands include : This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and scanners. This position also works in an indoor setting with exposure to noisy environments, dim lighting, strong visual effects including strobing lights, special effects, fog machines and small and / or enclosed spaces. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Physical ability to walk, stand, take stairs / slides / elevators, and navigate the elements during the day and night. Employee may be required to remain in a sitting or standing position for prolonged periods, and repeat motions that may include the wrists, hands, and / or fingers. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. Must be able to lift up to 25 pounds at times. The employee will comply with company and OSHA standard workplace safety protocols. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Schedule : This is a full-time position, and hours of work and days are Monday through Friday, 9a.m. to 5 p.m. or 10 a.m. to 6 p.m. Occasional evening and weekend work may be required as job duties demand.

Supervisor Responsibilities : This position does not require supervisory responsibility.

Travel : Local travel required. Some potential travel to other Meow Wolf exhibitions required (less than 5%).

Other Duties : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.