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Director of Marketing
Director of MarketingGreater Birmingham Humane Society Inc • Birmingham, Michigan, USA
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Director of Marketing

Director of Marketing

Greater Birmingham Humane Society Inc • Birmingham, Michigan, USA
30+ days ago
Job type
  • Full-time
Job description

Director of Marketing Communications Public Relations and Branding

Location : Greater Birmingham Humane Society (GBHS)

Reports To : Chief Executive Officer (CEO)

Classification : Full-Time Exempt Senior Leadership Team

  • Please include a cover letter and portfolio in addition to your application

POSITION SUMMARY

The Director of Marketing Communications Public Relations and Branding (the Director) leads the strategic vision development and execution of a comprehensive marketing communications and public relations strategy that elevates the mission of the Greater Birmingham Humane Society (GBHS). This role enhances the organizations image and visibility across key stakeholder groups promotes public engagement and fosters broad-based support for its programs and services.

This senior leadership position ensures brand consistency across all platforms and leverages both traditional and emerging technologiesincluding artificial intelligence (AI) marketing automation social media and data analyticsto drive performance storytelling donor engagement volunteerism and community awareness.

PRIMARY OBJECTIVES

  • Deep understanding of the GBHS mission brand and audience segments.
  • Strategic development and execution of compelling cohesive messaging that informs inspires and activates target audiences.
  • Effective delivery of messaging across all communication platforms including digital print media and AI-powered tools.

    • KEY RESPONSIBILITIES

    Marketing Communications Public Relations and Branding

  • Create implement and measure a holistic communications and marketing strategy that aligns with GBHSs mission and goals.
  • Lead cross-platform storytelling effortsproducing emotionally resonant content across digital print video and event mediums.
  • Serve as brand steward ensuring consistency in messaging voice visual identity and user experience across all public-facing materials and platforms.
  • Manage and expand media relations strategy including outreach press releases op-eds interviews and crisis communications.
  • Direct content creation for all platforms including website blog e-newsletters social media (Facebook Instagram LinkedIn X) print appeals brochures digital campaigns and annual reports.
  • Lead the organizations social media strategy including content calendar development monitoring analytics and engagement.
  • Leverage AI-driven tools (e.g. ChatGPT Grammarly Midjourney Canva AI Jasper) to enhance content creation media monitoring SEO optimization and campaign performance.
  • Develop strategies for rapid-response communications during crisis scenarios (e.g. disaster relief cruelty cases large-scale rescues).
  • Implement customer journey mapping and personalization using CRM and digital automation platforms.
  • Monitor trends in the nonprofit animal welfare and digital marketing sectors to inform strategies and enhance brand relevance.

    • Planning Budgeting and Strategic Leadership

  • Develop and execute an integrated strategic communications plan that supports GBHSs long-term vision and immediate goals.
  • Collaborate with Development Programs Operations and Volunteer teams to align messaging and maximize impact.
  • Establish KPIs and performance metrics for all communications and branding initiatives. Utilize analytics dashboards and AI-powered tools to track and optimize results.
  • Prepare and manage department budgets ensuring resource allocation aligns with strategic priorities.
  • Lead regular brand audits and market research to assess audience perception and refine outreach approaches.

    • AI Technology and Innovation

  • Integrate AI-driven solutions to streamline internal workflows enhance content creation automate repetitive tasks and improve audience targeting.
  • Explore AI applications for donor segmentation email personalization A / B testing image generation and predictive analytics.
  • Stay abreast of emerging technologies and communication tools to maintain GBHSs competitive edge in the nonprofit sector.

    • Team Leadership and Management

  • Hire train mentor and manage a high-performing team of marketing communications and creative professionals.
  • Cultivate a team culture of accountability innovation and excellence.
  • Promote cross-functional collaboration to ensure seamless coordination across departments.
  • Lead vendor and contractor relationships (e.g. designers photographers digital agencies) and negotiate service contracts as needed.

    • Fundraising and Development Support

  • Partner with the Development team to create compelling donor communications annual giving campaigns sponsorship decks and event promotions.
  • Contribute to grant proposals reports and stewardship content through storytelling and impact narratives.
  • Drive campaigns and storytelling that connect with donors emotionally and convey measurable impact.

    • QUALIFICATIONS

    Required

  • Bachelors degree in Marketing Communications Public Relations Journalism or related field. Masters preferred.
  • Minimum of 5 years in a leadership role in marketing communications or PRpreferably within a nonprofit or animal welfare environment.
  • Demonstrated success in developing and executing integrated marketing strategies across traditional and digital channels.
  • Proficiency with :

    • Social media and content platforms (Meta Suite LinkedIn X)

  • Design and video tools (Canva Adobe Creative Suite)
  • Email marketing platforms (e.g. Mailchimp Constant Contact)
  • Website CMS (WordPress Squarespace Wix)
  • Analytics and reporting tools (Google Analytics Meta Business Suite SEO tools)
  • Marketing automation and CRM tools (HubSpot Salesforce Marketing Cloud or similar)
  • AI tools (ChatGPT Jasper Grammarly Midjourney Canva AI)

    • Preferred

  • Experience with cause marketing issue advocacy or mission-driven storytelling.
  • Media training or experience as a public spokesperson.
  • Video production and basic photography skills.
  • Event promotion and experiential marketing experience.
  • Strong understanding of DEI communications practices.

    • KEY COMPETENCIES

  • Strategic and analytical thinking
  • Creative vision and storytelling ability
  • High emotional intelligence and interpersonal skills
  • Strong project and time management
  • Excellent writing and editing
  • Data-driven decision making
  • Media and crisis communication expertise
  • Adaptability and resilience in a fast-paced environment

    • WORK CONDITIONS & ADDITIONAL REQUIREMENTS

  • Must be able to work at a computer for extended periods and lift up to 30 pounds occasionally for event setup.
  • Evening and weekend hours are required particularly during special events and fundraising activities.
  • Work is performed in an animal shelter environment with exposure to high noise levels animals and zoonotic diseases.
  • Occasional travel for meetings events and conferences required.

    • OUR COMMITMENT TO DIVERSITY

    GBHS is an equal opportunity employer committed to creating an inclusive environment for all employees. We welcome and encourage individuals of all backgrounds abilities and perspectives to apply. It is the policy of GBHS to provide EEO to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and / or expression genetic information marital status status about public assistance veteran status or any other characteristic protected by federal state or local law.

    Required Experience :

    Director

    Key Skills

    Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

    Employment Type : Full-Time

    Experience : years

    Vacancy : 1

    Yearly Salary Salary : 65000 - 80000

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    Director Of Marketing • Birmingham, Michigan, USA

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