Director, Media Go-To-Market

Director, Media Go To Market

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

Our Consumer Media digital media sales team is seeking a Director, Media Go To Market to lead our pre-sales marketing function. We're looking for a collaborative, innovative sales leader to bring your creative firepower and sound strategic thinking to our sales efforts. In today's competitive direct sales digital media landscape, this pre-sales marketing role is critical to driving revenue.

You will oversee our media pre-sale function from shaping our presence at industry events and driving targeted prospecting in key growth categories to overseeing best-in-class RFP responses and proactive pitches. Your ultimate goal is to equip our sales team with the stories, tools, and materials they need to win.

In this "player-coach" role, you will architect compelling, creative, and data-driven narratives for our clients. You'll spend ~30% of your time on hands-on storytelling and pitch shaping, especially for marquee clients and new offerings. We're seeking a high-performing leader who is passionate about both setting strategy and hands-on execution. You will lead and mentor a small team of marketing professionals while personally shaping our most important pitches and proposals.

We need a category-cracking sales marketing leader ready to join a high-performing, creative and curious team that loves to win.

What You'll Do

Team Leadership & Mentorship

Lead, manage, and mentor a team of two pre-sales marketing professionals (manager and specialist), fostering their growth and ensuring high-quality output.

Establish the strategy, priorities, and operational rhythm for the pre-sales team to optimize for creativity, quality, and speed.

Act as a hands-on "player-coach," personally writing and concepting high-priority pitches and providing creative direction on all materials.

RFP & Proactive Pitching Excellence

Partner with VP media go-to-market and VP media sales to identify and pursue new client opportunities in our growth categories.

Oversee the entire RFP response process, from intake to delivery, with a focus on strategic storytelling and increasing our win rate.

Champion a proactive and creative culture focused on generating new news for our sales people, including quarterly proactive pitches, collaborations with News & Insights, and large integrated programs with Marketing.

Serve as the lead media storyteller, transforming data, insights, and product capabilities into persuasive narratives that solve client challenges.

Go-to-Market Strategy & Collaboration :

Collaborate with Product, Marketing, and Creative Studio teams to lead the GTM strategy for new media product launches including video and annual special projects, ensuring the value proposition is clear and compelling.

Lead the development of foundational sales materials, including the general presentation, category-specific narratives, and case studies.

Market Intelligence & Events :

Leverage media research tools (e.g., Comscore, MRI Simmons, primary research) to uncover insights that strengthen our market position and inform pitches.

Supervise our annual primary research project from concepting through fielding to going live with our prospects and clients.

Oversee the strategy and execution for sales events, client hospitality, and targeted gifting to deepen relationships with key prospects and clients.

Evaluate and report on the success of pre-sales initiatives, tying efforts directly to revenue goals and client acquisition.

How We Work :

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

What You'll Bring :

Bachelor's degree, preferably in Marketing, Advertising, English, Communications, or a related field or equivalent experience.

10+ years of experience in a media pre-sales environment (e.g., Go To Market, Integrated Marketing, Sales Development, B2B Marketing, Ad Solutions), with a strong preference for digital media experience.

At least 5 years of experience managing and mentoring direct reports.

A proven track record as a master storyteller, with rich experience communicating big, creative ideas to sophisticated media buyers and client decision-makers.

Exceptional communication and presentation skills, with the ability to articulate a compelling vision to executive stakeholders and clients.

Mastery of presentation design and narrative development, with deep expertise in Google Slides and / or PowerPoint.

Significant exposure to the creative development process. This could include : creative brief writing, managing timelines or budgets for creative projects, preparing for video shoots or animation production.

Rich experience in using media research and analytics tools to build a data-driven sales argument.

Proven success working in complex, cross-functional environments across multiple business units, building consensus and driving projects forward with product, creative, and sales teams.

Familiarity with how AI tools are transforming media direct sales including pitch development, competitive intelligence, and automation in outbound prospecting

A commitment to working in a high performance culture. We value entrepreneurial and proactive leaders, with a demonstrated ability to manage a high volume of projects and thrive in a fast-paced, deadline-driven environment.

Knowledge of the consumer real estate and lifestyle publishing industry is a plus.

At Realtor.com, we recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates.

The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect in the listed locations. We tailor our offers based on the selected candidate's experience, industry knowledge, technical and communication skills, location and other factors that may prove relevant during the interview process. All ranges are location based, ranges for positions in other locations may vary based on the local market.

Salary Range for select office locations

New York $182,000.00 - $220,700.00

Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Accordingly, offers extended for this role will include an annual bonus target typically expressed as percentage of salary. Similarly to salary, annual incentive bonus targets are set based on a variety of factors including job level, competitive market practice, experience, tenure, and essential skills.

In addition to cash compensation, we offer a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.

How we Reward you :

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to :

Inclusive and competitive medical, Rx, dental, and vision coverage

Family forming benefits

13 Paid Holidays

Flexible Time Off

8 hours of paid Volunteer Time off

Immediate eligibility into Company 401(k) plan with 3.5% company match

Tuition Reimbursement program for degreed and non-degreed programs

1 : 1 personalized Financial Planning Sessions

Student Debt Retirement Savings Match program

Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com

Here, you'll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal : finding their way home. And you'll find your way home too. People are our foundation-the core that drives us passionately forward. At Realtor.com, you'll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return