Senior Analyst, SEO

This is your chance to be part of a Marketing team that attracts customers to Hilton through storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, SEO, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the SEO team reporting to the Sr Manager, SEO, you will help advance our digital presence in organic and AI-driven search. This role will focus on driving organic visibility, optimizing content performance, and supporting enterprise SEO initiatives across Hilton's global portfolio.

HOW WE WILL SUPPORT YOU

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as :

Go Hilton travel program : 110 nights of discounted travel with room rates as low as $40 / night

Hilton Shares : Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount

Paid parental leave for eligible Team Members, including partners and adoptive parents

Mental health resources including free counseling through our Employee Assistance Program

Paid Time Off (PTO)

Learn more about the rest of our benefits (https : / / jobs.hilton.com / us / en / benefits)

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member's career journey and at every level, both in our hotels and across corporate.

• Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

HOW YOU WILL MAKE AN IMPACT

Your role is important and below are some of the fundamental job duties that make your work unique.

What your day-to-day will be like :

Master Hilton's enterprise AI-driven search tool to uncover optimization opportunities.

Translate insights from AI-driven and traditional SEO reporting into actionable strategies.

Coordinate implementation of SEO initiatives with content, product, and technology teams.

Support Hilton's enterprise SEO strategy across brand, property, and regional websites.

Monitor performance using AI-driven and traditional SEO platforms (Conductor, seoClarity, Bluefish and BrightEdge).

Build dashboards and reports to measure KPIs, share insights, and track return on investment.

Provide clear, data-driven recommendations to improve visibility and engagement.

How you will collaborate with others :

Collaborate with regional SEO teams, digital marketing partners, and external vendors to implement recommendations.

Resolve SEO-related issues quickly and streamline workflows for efficiency.

Vendor and Team Onboarding : Facilitate the onboarding of new vendors and team members, providing necessary documentation, training, and support to ensure smooth integration.

Product Research and Tool Evaluation : Conduct market research on SEO products and tools, evaluate new solutions for team adoption, and provide recommendations for continuous improvement.

Optimize and maintain Airtable workflows to enhance project transparency, streamline tracking, and improve operational efficiency across the SEO team.

What deliverables you will take ownership of :

Be the operational lead for AI-driven search projects, ensuring alignment across global partners.

Oversee App Store Optimization initiatives and reports on performance.

WHY YOU'LL BE A GREAT FIT

You have these minimum qualifications :

Three plus (3 ) years of experience in SEO, digital marketing, or analytics.

Experience in SEO project coordination and operational support.

Experience in a global, multi-brand, or hospitality environment.

Proficiency with workflow management tools, like Airtable.

Working knowledge of AI-driven search, generative AI, or agentic AI platforms.

Proficiency in enterprise SEO and analytics tools (SEOClarity, Conductor, Bluefish, Adobe Analytics (CJA), Google Search Console, etc.).

It would be useful if you have :

Bachelor's degree in Marketing, Business, or a related field or relevant experience.

Experience with App Store Optimization and vendor management.

WHAT IT IS LIKE WORKING FOR HILTON

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (https : / / jobs.hilton.com / us / en / brands) . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World's Best Workplaces. Check out the Hilton Careers blog (https : / / jobs.hilton.com / us / en / blog) and Instagram (https : / / www.instagram.com / hiltoncareers / ) to learn more about what it's like to be on Team Hilton!

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us (https : / / cdn.phenompeople.com / CareerConnectResources / prod / HILTGLOBAL / documents / Applicant\_Accommodation\_and\_Accessibility\_Assistance-English-20230515-1684253430519.pdf) if you require an accommodation during the application process.

Job : Sales and Marketing

Title : Senior Analyst, SEO

Location : null

Requisition ID : COR015EK

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