Marketing Business Analytics Lead - Retail Lending Growth Marketing

Marketing Business Analyst

Company Overview : PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in our team and are seeking an innovative thought leader to build the foundation of our updated talent profile. We are seeking an initiative-taking and experienced business analyst to join our growing team to support delivery of high-impact marketing strategies.

If you are passionate about bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization; serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies; and building foundational marketing insights capabilities that provide actionable performance insights at the client, portfolio, product, campaign, or test-cell level we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued and have an opportunity to contribute to the company's success. This position is based in one of the following PNC office locations with occasional remote opportunities : Cleveland, Chicago, Philadelphia, or Pittsburgh.

Specific Job Requirements to Include :

• A fungible skill set, with the ability to nimbly flex support based on the highest priority needs.
• Effective storytelling : ability to influence others to align with proposed growth strategy, economic optimization, and acquisition levers through written and verbal communication.

Ideal Candidate :

Job Description :

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.

Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.

Determining the optimal analytic approach and supporting development, implementation and enhancements.

Assists peers with guidance on analytic approaches related to more complex solutions.

Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.

Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be :

Qualifications :

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications / licensures needed to be successful in this position.

Preferred Skills :

Competencies :

Work Experience :

Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education : Bachelors

Certifications :

No Required Certification(s)

Licenses :

No Required License(s)

Pay Transparency :

Base Salary : $98,000.00 $168,000.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and / or individual performance.

Application Window :

Generally, this opening is expected to be posted for two business days from 12 / 02 / 2025, although it may be longer with business discretion.

Benefits :

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include : medical / prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse / child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child / elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility : maternity and / or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service. To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http : / / yourpnctotalrewards.com).

Disability Accommodations Statement :

If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com. Please include "accommodation request" in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent