Paid Social Manager - 48798993193

Paid Social Manager

We're helping our client, a leading modern travel brand redefining the luggage and travel essentials space, find a Paid Social Manager to join their growth marketing team. In this role, you will own the strategy, management, and execution of all paid social channels, driving full-funnel customer acquisition and supporting the brand's omni-channel growth goals.

This position reports directly to the Sr. Director of Acquisition Marketing and is perfect for someone who thrives in a fast-paced, data-driven, and innovative environment.

Responsibilities

Paid Social Strategy & Execution

• Own the strategy, execution, forecasting, and performance management of all paid social channels (Meta, TikTok, Pinterest, Reddit, and emerging platforms).
• Manage multi-million-dollar ad budgets with daily/weekly pacing oversight.

Analytics, Measurement & Reporting

• Ensure accurate tracking, measurement, attribution, and ROI reporting across all paid social campaigns.
• Fully leverage analytics and Martech tools to support performance visibility.

Creative Strategy & Testing

• Lead paid social creative strategy in partnership with Brand and Creative teams.
• Build and maintain a robust creative testing roadmap balancing brand storytelling and channel best practices.

Influencer & Content Partnerships

• Act as a key stakeholder in the influencer strategy, overseeing paid influencer content roadmap, execution, and performance tracking.

Conversion Journey & Funnel Optimization

• Own the customer journey from ad to landing page.
• Partner with the eCommerce team to improve onsite experience and conversion performance.

Cross-Functional Collaboration & Leadership

• Manage external partners, agencies, and tools supporting daily operations.
• Drive experimentation across all social channels to unlock new growth opportunities.
• Serve as the internal subject-matter expert for paid social, staying ahead of platform changes and industry trends.